Digital Marketing Strategist
2 weeks ago
The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote Zipcode Digital's products and services. This role requires a highly creative individual with experience in identifying target audiences, optimizing marketing funnels, and leveraging digital channels to achieve business goals.
Key Responsibilities:
- Design and execute comprehensive digital marketing strategies to increase brand awareness and customer engagement.
- Develop marketing plans that align with business objectives and track ROI.
- Analyze competitors and market trends to identify growth opportunities.
Campaign Management:
- Plan, execute, and monitor digital marketing campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).
- Manage SEO/SEM, email marketing, social media, and paid advertising campaigns.
- Optimize content for website, blogs, and social media to improve organic traffic and engagement.
Analytics & Reporting:
- Use web analytics tools (Google Analytics, HubSpot, etc.) to track campaign performance.
- Generate regular reports on KPIs, conversions, and overall marketing effectiveness.
- Provide data-driven insights and recommendations for continuous improvement.
Team Leadership:
- Manage and mentor the digital marketing team, ensuring alignment with company goals.
- Collaborate with designers, content creators, and developers to execute marketing initiatives effectively.
- Coordinate with external agencies and vendors when necessary.
Content Development:
- Oversee the creation of engaging content for websites, blogs, email newsletters, and social media platforms.
- Ensure consistent brand messaging across all digital channels.
- Stay updated with the latest trends in digital marketing and emerging technologies.
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
- Experience: 4+ years of experience in digital marketing, with at least 2 years in a managerial role.
- Proven track record of managing successful digital campaigns.
- Experience with SEO/SEM, Google Ads, social media advertising, and content marketing.
- Technical Skills: Proficiency in digital marketing tools like Google Analytics, Google Ads, SEMrush, HubSpot, Hootsuite, etc.
- Strong knowledge of website analytics, conversion tracking, and A/B testing.
- Familiarity with HTML, CSS, and basic web development principles is a plus.
- Soft Skills: Excellent communication and interpersonal skills.
- Strong leadership and team management abilities.
- Analytical mindset with a data-driven approach to problem-solving.
- Creative thinking with attention to detail.
About Zipcode Digital:
Zipcode Digital is a leading digital solutions provider specializing in innovative marketing strategies that help brands connect with their audiences effectively. We focus on data-driven approaches, creative storytelling, and cutting-edge technologies to deliver exceptional marketing campaigns. We're seeking a Digital Marketing Manager to lead and execute our digital marketing initiatives, driving growth and enhancing our brand presence.
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