Checkout Experience Copywriter
6 days ago
We are seeking a skilled Copywriter – Checkout Experience to join our team at LawDepot, a leading provider of legal solutions in Canada.
About Us:
LawDepot is a fast-growing company ranked as one of the top seven Growth 500 organizations. We pride ourselves on modernizing the legal document creation experience by empowering people with efficient, easy-to-use, and professional solutions.
Job Overview:
This full-time permanent position offers a unique opportunity to create engaging content that optimizes the checkout area of our website. As a Copywriter – Checkout Experience, you will be responsible for crafting persuasive and user-friendly copy that drives conversions and increases customer lifetime revenue value.
Key Responsibilities:
- Create compelling checkout pages that enhance the user experience and improve conversion rates
- Develop concise and engaging content that guides users through the checkout journey
- Write, edit, and organize page elements to optimize checkout performance
- Update pricing and subscription information to effectively communicate product value propositions
- Implement copy and design changes using our internal content management system, ensuring high attention to detail and accuracy when publishing
- Conduct research on checkout presentation best practices, competitor strategies, and user behavior to identify opportunities for improvement
- Analyze the performance of checkout pages through experiment analysis, usage analysis, and customer segmentation
- Provide actionable recommendations to drive strategic enhancements and optimize the checkout experience
- Collaborate with cross-functional teams to cohesively plan and prioritize projects
Requirements:
- Post-secondary education in Marketing, Communications, Consumer Psychology, Business, or related field
- Experience with conversion-focused copywriting
- Understanding of consumer psychology, online marketing, and conversion optimization
- Excellent written and verbal communication skills
- Strong editing skills to ensure clarity, consistency, and readability of material
- Ability to convey complex information in a succinct manner and adjust writing style based on audience
- Strong research and analytical skills
- Self-driven with ability to work collaboratively with cross-functional teams
- Ability to learn new tools quickly
- Organizational skills to manage multiple projects and meet deadlines
- High attention to detail and commitment to delivering quality work
Why Work with Us:
- Competitive total compensation package
- Comprehensive health and dental benefits, plus additional Health Care Spending Account
- 37.5 hour work week with flexible schedules and opportunities for hybrid office work
- Three weeks paid vacation, plus bonus personal days
- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
- Company share plan
- Casual work environment with collaborative workspaces
- Free parking and access to nearby restaurants and attractions
Salary: Estimated $70,000 - $90,000 per annum, commensurate with experience.
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