Checkout Experience Copywriter

6 days ago


Edmonton, Alberta, Canada LawDepot Full time

We are seeking a skilled Copywriter – Checkout Experience to join our team at LawDepot, a leading provider of legal solutions in Canada.

About Us:

LawDepot is a fast-growing company ranked as one of the top seven Growth 500 organizations. We pride ourselves on modernizing the legal document creation experience by empowering people with efficient, easy-to-use, and professional solutions.

Job Overview:

This full-time permanent position offers a unique opportunity to create engaging content that optimizes the checkout area of our website. As a Copywriter – Checkout Experience, you will be responsible for crafting persuasive and user-friendly copy that drives conversions and increases customer lifetime revenue value.

Key Responsibilities:

  1. Create compelling checkout pages that enhance the user experience and improve conversion rates
  2. Develop concise and engaging content that guides users through the checkout journey
  3. Write, edit, and organize page elements to optimize checkout performance
  4. Update pricing and subscription information to effectively communicate product value propositions
  5. Implement copy and design changes using our internal content management system, ensuring high attention to detail and accuracy when publishing
  6. Conduct research on checkout presentation best practices, competitor strategies, and user behavior to identify opportunities for improvement
  7. Analyze the performance of checkout pages through experiment analysis, usage analysis, and customer segmentation
  8. Provide actionable recommendations to drive strategic enhancements and optimize the checkout experience
  9. Collaborate with cross-functional teams to cohesively plan and prioritize projects

Requirements:

  • Post-secondary education in Marketing, Communications, Consumer Psychology, Business, or related field
  • Experience with conversion-focused copywriting
  • Understanding of consumer psychology, online marketing, and conversion optimization
  • Excellent written and verbal communication skills
  • Strong editing skills to ensure clarity, consistency, and readability of material
  • Ability to convey complex information in a succinct manner and adjust writing style based on audience
  • Strong research and analytical skills
  • Self-driven with ability to work collaboratively with cross-functional teams
  • Ability to learn new tools quickly
  • Organizational skills to manage multiple projects and meet deadlines
  • High attention to detail and commitment to delivering quality work

Why Work with Us:

  • Competitive total compensation package
  • Comprehensive health and dental benefits, plus additional Health Care Spending Account
  • 37.5 hour work week with flexible schedules and opportunities for hybrid office work
  • Three weeks paid vacation, plus bonus personal days
  • Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
  • Company share plan
  • Casual work environment with collaborative workspaces
  • Free parking and access to nearby restaurants and attractions

Salary: Estimated $70,000 - $90,000 per annum, commensurate with experience.



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