Content Optimization Specialist

2 days ago


Edmonton, Alberta, Canada LawDepot Full time

LawDepot is a renowned company in the Global legal solutions industry, recognized as a seven-time Growth 500 ranked organization.

We are dedicated to modernizing the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions.

Our mission aligns with our values of excellence and diversity, creating a collaborative and inclusive learning culture that fosters growth and innovation.

This full-time permanent position offers a hybrid office work schedule, working 37.5 hours per week with opportunities for remote work.

Job Responsibilities:
  • Create checkout pages for a large-scale eCommerce website focused on conversion rate optimization (CRO) and increasing customer lifetime revenue value
  • Craft persuasive, engaging, concise, and user-friendly content that guides users through the checkout journey
  • Write, edit, and organize the presentation of page elements to enhance checkout page performance
  • Implement copy and design changes using our internal content management system (CMS), ensuring high attention to detail and accuracy when publishing
  • Utilize A/B testing to experiment with presentation changes and optimize the checkout experience
  • Collaborate with the checkout lead, analysts, UX designers, product owners, and specialists to cohesively plan and prioritize projects
  • Analyze the performance of checkout pages through experiment analysis, usage analysis, and customer segmentation
  • Define and outline project details, ensuring all objectives, deliverables, timelines, resources, and results are clearly documented
Requirements:
  • Post-secondary education in Marketing, Communications, Consumer Psychology, Business, or other relevant fields
  • Understanding of consumer psychology, online marketing, and conversion optimization
  • Ability to convey complicated information in a succinct way and adjust writing style based on audience
  • Organizational skills to manage multiple projects and meet deadlines
  • High attention to detail and a commitment to delivering quality work
Benefits:
  • Comprehensive health and dental benefits
  • Health Care Spending Account
  • Flexible schedules
  • 5 hour work weeks
  • Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
  • Free catered lunches for the entire office
  • Monthly social events for team members to enjoy
  • Casual work environment

The estimated salary for this position is $60,000 - $80,000 per year, depending on location and experience.



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