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Marketing Manager
2 months ago
We are seeking a highly skilled Marketing Manager to join our team at the University of Toronto. As a key member of our Communications and Marketing department, you will play a critical role in developing and implementing marketing strategies to support business development and revenue-generating initiatives.
Key Responsibilities- Develop and implement comprehensive marketing plans to support business development and revenue-generating strategies
- Develop a comprehensive and integrated marketing strategy to promote the University's executive programs
- Advise on marketing best practices and brand-building opportunities to enhance the University's reputation
- Advising on communication mediums to maximize marketing for targeted audiences
- Conducting detailed data analysis to inform management decisions
- Analyzing market data to determine trends and effectiveness of programs and initiatives
- Providing backup support for the Learning Advisor by managing the inbox for Executive Program inquiries, ensuring timely and accurate responses
- Coordinating all aspects of the Request for Proposal (RFP) process, ensuring submissions align with the University's brand and meet deadlines
- Providing ad hoc support to the Business Development team by assisting with various tasks and projects to ensure the team's success
- Bachelor's Degree or acceptable combination of equivalent experience
- A minimum of 5 years' experience in communications/marketing
- Must have experience writing on complex business topics to a broad audience
- Editorial production experience required
- Must possess excellent copywriting and editing skills; and the ability to edit and proofread
- Experience with online marketing and major social media platforms is also required
- Understanding of issues in management education for working professionals, executives and continuing professional development in a university/business school environment is an asset
- Must have experience developing, implementing, and evaluating marketing/digital communication campaigns, marketing research projects, brand development initiatives and overseeing the creation, development and management of digital and web-based marketing, communication and CRM tools such as an electronic learning portal
- Working experience with WordPress, Adobe InDesign and other digital publishing programs
- Knowledge of mechanics of digital publishing and management (e.g., search engine optimization)
- Experience with web publishing, HTML and content management platforms is required
- Strong interpersonal skills and ability to work well with others and manage in a team environment. Ability to resolve conflict and juggle competing demands successfully
- Superior oral and written communication skills
- Ability to work independently, with minimal supervision
- Ability to prioritize and manage multiple projects/tasks with ease
- Ability to evaluate the effectiveness of various campaigns, in coordination with third party agencies, is important
- Knowledge of the latest electronic marketing tools and approaches such as web practices and learning portals is an important skill set
- Superior reading comprehension skills; ability to distill sophisticated faculty research into content marketing for executive programs
- Excellent copywriting and editing skills, including exceptional skills in English grammar and spelling; and the ability to edit and proofread. The candidate must also have relevant market and competitor research skills, ability to facilitate focus groups, design and implement surveys and develop and write proposals
- Proficient with personal computers and appropriate software packages including word processing, online content management systems, spreadsheets, databases and web and desktop publishing/graphic design. (Knowledge of Sitecore content management system would be an asset)
- Articulate
- Communicator
- Motivated self-learner
- Multi-tasker
- Organized
- Team player
