Vice President, Content Strategy and Insights

3 weeks ago

Toronto, Ontario, Canada Royal Bank of Canada> Full time
Job Summary

Royal Bank of Canada is seeking a highly skilled and experienced Vice President to lead the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally.

Key Responsibilities
  • Develop and execute strategic thought leadership programs and campaigns to support business goals, promote expertise/capabilities, and engage capital markets' clients globally.
  • Lead engagement and collaboration efforts with business partners across Global Investment Banking, Corporate Banking, Global Markets, Sustainable Finance, Research, and more on priority projects and initiatives.
  • Drive and oversee content marketing strategy, planning, development, and execution with members of the Content Strategy and Insights team.
  • Manage editorial resources, including agency partners and studio capabilities, to create and deliver exceptional content and digital experiences for clients.
  • Partner with Digital and Social Media team to drive editorial/messaging strategy for paid media, develop digital strategies, and execute email nurture campaigns that drive engagement with priority capital markets' client segments.
  • Coordinate with the Conference & Events team to drive activation strategies and manage content initiatives for RBC proprietary conferences, industry sponsorships, and other key business initiatives.
  • Engage regularly with the corporate communications team to ensure alignment on priorities and messaging, partner on major brand initiatives, and explore strategic PR opportunities.
  • Develop a strong understanding of client consumption behaviors and what makes content more engaging and shareable with target audiences.
  • Learn to monitor and interpret key metrics for content marketing campaigns and help identify ways to optimize performance.
Requirements
  • BA in Marketing, Communications, and/or Business-related degree.
  • 10+ years of work experience in B2B Financial Services Marketing or Management Consulting; prior experience with Capital Markets, Asset Management, or Institutional Investor firms preferred.
  • Strategic mindset, problem solver with client-focused approach; ability to think creatively and tactically to drive business outcomes; continuous desire to improve, learn, add value.
  • Excellent writing and presentation skills, with an ability to generate new ideas and turn them into compelling thought leadership.
  • Strong relationship management, project management, and interpersonal skills; ability to work well within and across a team with experience driving results and consensus across a large number of stakeholders.
  • Navigate effectively ambiguous situations and be resourceful and solutions-oriented.
  • Highly organized and entrepreneurial, ability to work on multiple projects in a fast-paced corporate environment while maintaining a high attention to detail.
  • Analyze and synthesize data to deliver meaningful insights to drive business decision-making.
What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • Vice President, Content Strategy and Insights

    4 weeks ago

    Old Toronto, Ontario, Canada RBC Full time

    Job SummaryAs a Vice President, Content Strategy and Insights, you will lead the development and execution of content marketing strategies to support business goals and promote our expertise in the financial services industry.Key ResponsibilitiesCollaborate with the Global Head of Content Strategy and Insights and the Client and Marketing Strategy team to...

  • Vice President, Content Strategy and Insights

    4 weeks ago

    Old Toronto, Ontario, Canada RBC Full time

    Job SummaryAs a Vice President, Content Strategy and Insights, you will lead the development and execution of content marketing strategies to support business goals and promote our expertise in the financial services industry.Key ResponsibilitiesCollaborate with the Global Head of Content Strategy and Insights and the Client and Marketing Strategy team to...

  • Vice President, Content Strategy and Insights

    1 month ago

    Toronto, Ontario, Canada Royal Bank of Canada> Full time

    Job SummaryWe are seeking a highly skilled and experienced Vice President to lead our Content Strategy and Insights team. As a key member of our Client and Marketing Strategy group, you will be responsible for developing and executing impactful thought leadership programs and content marketing strategies that support our capital markets business globally.Key...

  • Vice President, Content Strategy and Insights

    1 month ago

    Toronto, Ontario, Canada Royal Bank of Canada> Full time

    Job SummaryWe are seeking a highly skilled and experienced Vice President to lead our Content Strategy and Insights team. As a key member of our Client and Marketing Strategy group, you will be responsible for developing and executing impactful thought leadership programs and content marketing strategies that support our capital markets business globally.Key...

  • Vice President, Content Strategy and Insights

    3 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada Full time

    Job SummaryAs a key member of the Client and Marketing Strategy team, the Vice President, Content Strategy and Insights will be responsible for leading the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally.Key ResponsibilitiesWork closely with the Global Head of Content...

  • Vice President, Content Strategy and Insights

    3 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada Full time

    Job SummaryAs a key member of the Client and Marketing Strategy team, the Vice President, Content Strategy and Insights will be responsible for leading the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally.Key ResponsibilitiesWork closely with the Global Head of Content...

  • Vice President, Content Strategy and Insights

    4 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada Full time

    Job SummaryWe are seeking a highly skilled and experienced Vice President, Content Strategy and Insights to join our team at Royal Bank of Canada. As a key member of our Content Strategy and Insights team, you will be responsible for developing and executing impactful thought leadership programs and content marketing strategies that support our capital...

  • Vice President, Content Strategy and Insights

    3 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada Full time

    Job SummaryWe are seeking a highly skilled and experienced Vice President, Content Strategy and Insights to join our team at Royal Bank of Canada. As a key member of our Content Strategy and Insights team, you will be responsible for developing and executing impactful thought leadership programs and content marketing strategies that support our capital...

  • Vice President, Content Strategy and Insights

    2 weeks ago

    Old Toronto, Ontario, Canada RBC Full time

    Job SummaryWe are seeking a highly skilled and experienced Vice President, Content Strategy and Insights to join our team at RBC. As a key member of our marketing team, you will be responsible for developing and executing strategic content marketing initiatives that drive business growth and engagement with our clients.Key ResponsibilitiesCollaborate with...

  • Vice President, Content Strategy and Insights

    2 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada Full time

    Job SummaryAs a key member of the Client and Marketing Strategy team, the Vice President, Content Strategy and Insights will lead the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally.Key ResponsibilitiesCollaborate with the Global Head of Content Strategy and Insights and...

  • Vice President, Content Strategy and Insights

    3 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada> Full time

    Job SummaryThe Vice President, Content Strategy and Insights will lead the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in...

  • Vice President, Content Strategy and Insights

    3 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada> Full time

    Job SummaryThe Vice President, Content Strategy and Insights will lead the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in...

  • Vice President, Content Strategy and Insights

    2 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada> Full time

    Job SummaryThe Vice President, Content Strategy and Insights will lead the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in...

  • Vice President, Content Strategy and Insights

    2 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada> Full time

    Job SummaryThe Vice President, Content Strategy and Insights will lead the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in...

  • Vice President, Content Strategy and Insights

    4 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada> Full time

    Job SummaryThe Vice President, Content Strategy and Insights will lead the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in...

  • Vice President, Content Strategy and Insights

    3 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada> Full time

    Job SummaryThe Vice President, Content Strategy and Insights will lead the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in...

  • Vice President, Content Strategy and Insights

    3 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada> Full time

    Job SummaryThe Vice President, Content Strategy and Insights will lead the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in...

  • Vice President, Content Strategy and Insights

    4 weeks ago

    Toronto, Ontario, Canada Royal Bank of Canada> Full time

    Job SummaryThe Vice President, Content Strategy and Insights will lead the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in...

  • Vice President, Content Strategy and Insights

    1 month ago

    Toronto, Ontario, Canada Royal Bank of Canada Full time

    Job SummaryThe Vice President will be responsible for leading the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in support of RBC...

  • Vice President, Content Strategy and Insights

    1 month ago

    Toronto, Ontario, Canada Royal Bank of Canada Full time

    Job SummaryThe Vice President will be responsible for leading the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in support of RBC...