Vice President, Content Strategy and Insights

3 weeks ago

Toronto, Ontario, Canada Royal Bank of Canada Full time
Job Summary

We are seeking a highly skilled and experienced Vice President, Content Strategy and Insights to join our team at Royal Bank of Canada. As a key member of our Content Strategy and Insights team, you will be responsible for developing and executing impactful thought leadership programs and content marketing strategies that support our capital markets business globally.

Key Responsibilities
  • Develop and execute content marketing strategies that drive business objectives and client engagement
  • Lead engagement and collaboration efforts with business partners across Global Investment Banking, Corporate Banking, Global Markets, Sustainable Finance, Research, and more
  • Drive and oversee content marketing strategy, planning, development, and execution with members of the Content Strategy and Insights team
  • Manage editorial resources, including agency partners and studio capabilities, to create and deliver exceptional content and digital experiences for clients
  • Partner with Digital and Social Media team to drive editorial/messaging strategy for paid media, develop digital strategies, and execute email nurture campaigns that drive engagement with priority capital markets' client segments
  • Coordinate with the Conference & Events team to drive activation strategies and manage content initiatives for RBC proprietary conferences, industry sponsorships, and other key business initiatives
  • Engage regularly with the corporate communications team to ensure alignment on priorities and messaging, partner on major brand initiatives, and explore strategic PR opportunities
Requirements
  • BA in Marketing, Communications, and/or Business-related degree
  • 10+ years of work experience in B2B Financial Services Marketing or Management Consulting; prior experience with Capital Markets, Asset Management, or Institutional Investor firms preferred
  • Strategic mindset, problem solver with client-focused approach; ability to think creatively and tactically to drive business outcomes; continuous desire to improve, learn, add value
  • Excellent writing and presentation skills, with an ability to generate new ideas and turn them into compelling thought leadership
  • Strong relationship management, project management, and interpersonal skills; ability to work well within and across a team with experience driving results and consensus across a large number of stakeholders
  • Navigate effectively ambiguous situations and be resourceful and solutions-oriented
  • Highly organized and entrepreneurial, ability to work on multiple projects in a fast-paced corporate environment while maintaining a high attention to detail
  • Analyze and synthesize data to deliver meaningful insights to drive business decision-making
What We Offer
  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • Opportunities to do challenging work
  • Opportunities to build close relationships with clients

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