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Digital Leader for Web and E-commerce

1 month ago

Toronto, Ontario, Canada G Adventures Full time

About G Adventures

We're a global adventure travel company that's been making epic travel memories happen for over 30 years. Our mission is to change lives through travel, and we're committed to building meaningful relationships with local communities that directly benefit the people and places we visit.

Our Digital Team

We're on the hunt for a Director, Web & E-commerce to join our digital team in a full rebuild as travel is rebounding. This is a hybrid role, with 3 days a week required in our Toronto office.

Key Responsibilities

  • Develop a website and e-commerce strategy that aligns with our long-term business goals
  • Hire and mentor a cross-functional team of Product Managers, UX/UI Designers, Developers, Content Editors, and SEO Leads
  • Ensure website design is visually appealing, intuitive, and supports users in the dreaming and researching phases of the customer journey
  • Drive e-commerce improvements across booking, my account to increase lead capture, conversion rate, and AOV
  • Develop and maintain an Agile team culture with a focus on building a collaborative, transparent environment
  • Build a performance-based, data-driven culture to drive A/B testing and an effective approach to web measurement

Requirements

  • Post-secondary degree or diploma in business administration, design, information technology, or related field
  • 8+ years of customer-focused website management experience across both content and e-commerce
  • Prior experience leading a team covering UX/UI Design, Development, Content, and SEO
  • Demonstrated ability to build great digital products that educate, inspire, and convert
  • Proven track record of driving improved business results by identifying, prioritizing, and acting on opportunities
  • Ability to create good cross-functional relationships with internal stakeholders
  • Knowledge of Agile/Scrum as it relates to modern web development
  • Strong analytical skills, able to draw insights and recommendations from data (Google Analytics, Looker, Heap)

What We Offer

  • Competitive salary commensurate with the role
  • Competitive benefits package
  • Birthday day off
  • Vacation time for you to recharge
  • Enhanced Parental Leave
  • Learning and growth opportunities
  • Employee Resource Groups

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.