Web Director E-commerce Leader

2 weeks ago

Toronto, Ontario, Canada G Adventures Full time

About G Adventures

We're the world's largest small-group adventure travel company, making epic travel memories happen on all seven continents for over 30 years.

Our mission is to change lives through travel. We've been building meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.

We're set up and excited for this next chapter in our company's story, and we'd love for you to be a part of it. Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day.

You'll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.

The Digital Marketing & E-commerce team is on the hunt for a Web Director E-commerce Leader. You'll be joining a digital team that is in a full rebuild as travel is rebounding. This role will require you to spend 3 days a week in our Toronto office.

Key Responsibilities:
  • Develop a website and e-commerce strategy that aligns with long term business goals.
  • Hire and mentor a cross-functional team of Product Managers, UX/UI Designers, Developers, Content Editors and SEO Leads.
  • Evaluate website design to ensure it is visually appealing, intuitive, and supports users in the dreaming and researching phases of the customer journey.
  • Drive e-commerce improvements across booking, my account to increase lead capture, conversion rate and Average Order Value (AOV).
  • Develop and maintain an Agile team culture with a focus on building a collaborative, transparent environment.
  • Build a performance-based, data driven culture to drive A/B testing and effective web measurement.

What You'll Need:

  • Post-secondary degree or diploma in business administration, design, information technology, or related field.
  • 8+ years of customer-focused website management experience across both content & e-commerce.
  • Prior experience leading a team covering UX/UI Design, Development, Content, and SEO.
  • Demonstrated ability to build great digital products that educate, inspire and convert.
  • Proven track record of driving improved business results by identifying, prioritizing and acting on opportunities.
  • Ability to create good cross-functional relationships with internal stakeholders.
  • Knowledge of Agile / Scrum as it relates to modern web development.
  • Strong analytical skills, able to draw insights and recommendations from data (Google Analytics, Looker, Heap).

Your Rewards:

  • Competitive salary: $120,000 - $150,000 per year, commensurate with the role.
  • Competitive benefits package.
  • Birthday day off.
  • Vacation time for you to recharge.
  • Enhanced Parental Leave.
  • Learning and growth opportunities.
  • Employee Resource Groups.

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