Marketing Communications Specialist

4 days ago


Guelph, Ontario, Canada Skyline Group of Companies Full time
Company Overview

Skyline Group of Companies is a dynamic organization grounded in real estate, powered by people, and growing for the future. Every aspect of Skyline is managed with utmost care and attention to detail, from consulting with investors to fostering a sense of community at each property.

Job Description

As our Content Marketing & Communications Specialist, you will be responsible for developing and implementing the company's internal and external communication strategy. This includes planning, crafting, and implementing various forms of content and marketing deliverables such as white reports, digital ads, and other marketing materials.

Responsibilities

- Plan and develop content for internal and external communications, including blog posts, social media posts, and press releases.
- Collaborate with the marketing team to ensure consistency in branding and messaging across all marketing initiatives.
- Assist in the development of the company's overall marketing strategy, including identifying target audiences and creating content tailored to their needs.
- Conduct research to stay up-to-date on industry trends and best practices in content marketing and social media.
- Create and edit content for various formats, including video, audio, and written content.

Requirements

- Bachelor's degree in Marketing, Communications, or related field.
- Minimum of 5 years of experience in content marketing and/or communications.
- Proven track record of success in creating engaging content and building strong relationships with clients and stakeholders.
- Excellent writing and editing skills, with the ability to adapt to different tones and styles.
- Strong understanding of social media platforms and ability to create effective content for each platform.
- Ability to work independently and collaboratively as part of a team.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Familiarity with Google Analytics and other analytics tools.
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