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Manager, Marketing Automation

1 week ago

Guelph, Ontario, Canada Co-operators Full time

Company: CGL 
Department: Marketing & Communications
Employment Type: Regular Full-Time 
Work Model: Hybrid 
Language: This role operates in English.

The Opportunity:

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.

The Manager, Marketing Automation works with stakeholders to help build, implement, and manage email marketing and marketing automation campaigns, programs, workflows, and processes that support Co-operators' product marketing strategies and goals. This role is the primary contact for email marketing and marketing automation activities across the organization, playing a critical role in driving efficiencies, client engagement, and achieving business and marketing objectives. The role works closely with the B2C and B2B product marketing teams, as well as enterprise project teams, to assess opportunities and make recommendations for leveraging Salesforce Marketing Cloud (SFMC) to deliver lifecycle communications across the full prospect, client, and partner journey. This role leads and mentors a team of 3-5 Consultants and Specialists and reports to the AVP, Integrated Marketing, Planning & Performance.

How you will create impact:

Drive activation, cross-sell, engagement, and retention via SFMC to increase client lifetime value. Effectively collaborate and align with various internal stakeholders such as business, MarCom, Digital and others on email marketing and marketing automation initiatives. Primary point of contact to triage and prioritize incoming email marketing and marketing automation requests/asks. Provide business and marketing stakeholders with recommendations and ideas to execute appropriate email communications and lead gen programs. Lead strategic and operational email marketing and marketing automation initiatives across the enterprise to drive performance improvements. Continuously enhance the impact of marketing automation to help the company continue growth at pace. Act as the steward of the email subscriber base, advocating smart targeting/segmentation, personalization, and best practices to ensure list hygiene/health, deliverability, and effective communications. Keep a data-driven approach and test & learn at the core of continuous improvement. Oversight on Canadian Anti-Spam Legislation (CASL) compliance for email communications deployed via SFMC. Ensures ongoing CASL and PIPEDA compliance for Corporate Marketing. Recruit, manage, mentor, coach, and develop members of the Marketing Automation team, ensuring their success and growth. Support the Marketing Automation team with appropriate processes, workflows, tools, and capabilities to ensure efficient and effective execution of email marketing and marketing automation campaigns and programs. Develop and deliver internal training and provide thought leadership to upskill the team and organization in email marketing good practices especially leveraging SFMC.

How you will succeed:

You build trusting relationships and provide feedback to enable the successful development of your team and colleagues. You foster innovation and continuous improvement with a focus on client experience. You facilitate the adoption of change and create a high-performance culture through alignment of your team's work with organizational goals. You successfully convey messages and demonstrate openness to exploring alternative points of view. You use critical thinking to guide decision making

To join our team:

You have a bachelor's degree or master's degree in Marketing or Digital Marketing or Business Administration. SFMC certification(s) (, Marketing Cloud Email Specialist) is a requirement and a good understanding of SFMC platform. You have 6-9 years of progressive experience in email marketing or marketing automation, or in a similar role. Proven leader with experience keeping teams motivated and resilient through change. Knowledge across other Salesforce products (, Sales Cloud) and SFMC studios (, Email Studio, Advertising Studio Marketing Cloud Personalization). Understanding of marketing analytics and/or Business Intelligence data and concepts. Excellent grasp of email marketing best practices, including staying current on industry developments, trends, news and SFMC enhancements.

What you need to know:

You will be subject to a Background check as a condition of employment, in the event you are the successful candidate. Travel occasionally between the Burlington, Guelph, Mississauga, and Toronto offices for meetings/events. Extended work hours (including evenings and weekends) may be required.

What's in it for you?

Training and development opportunities to grow your career. Flexible work options and paid time off to support your personal and family needs. A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture. Paid volunteer days to give back to your community. In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (, health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.