Digital Marketing Strategist

6 days ago


Kitchener, Ontario, Canada D2L Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at D2L, a leading cloud company transforming the education sector. As a key member of our Marketing team, you will be responsible for developing and executing digital marketing campaigns to drive growth and engagement across our customer base.

Key Responsibilities
  • Develop and implement search engine marketing (SEM) strategies to drive traffic and conversions
  • Manage and optimize paid social media campaigns to increase brand awareness and engagement
  • Collaborate with cross-functional teams to align marketing efforts with business objectives
  • Analyze campaign performance and provide data-driven insights to inform future marketing strategies
  • Stay up-to-date with industry trends and best practices in digital marketing
Requirements
  • 2+ years of experience in digital marketing, preferably in the education technology sector
  • Strong understanding of search engine marketing (SEM) and paid social media platforms
  • Excellent project management and analytical skills
  • Ability to work independently and collaboratively as part of a team
  • Strong communication and interpersonal skills
What We Offer
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • A comprehensive training program to enhance your skills and knowledge


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