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Product Marketing Strategist

2 months ago

Kitchener, Ontario, Canada Rewind Full time

Job Summary

We are seeking a highly skilled Product Marketing Strategist to join our team at Rewind. As a key member of our product marketing team, you will be responsible for developing and executing go-to-market strategies that drive sales and marketing success.

Key Responsibilities

  • Market Intelligence: Conduct in-depth research to understand our target buyer personas, their buying behaviors, and key decision-making criteria.
  • Product Positioning: Collaborate with product management and marketing communications to develop compelling product positioning, messaging, and content that resonates with our target audience.
  • Marketing Program Development: Work with our marketing team to develop and execute marketing programs that drive demand for our products, including budget planning and performance tracking.
  • Launch Planning: Plan and execute the launches of new products, features, and releases, ensuring cross-functional collaboration and successful execution.
  • Performance Analysis: Regularly assess the effectiveness of marketing programs and provide data-driven insights to inform future marketing strategies.

Requirements

  • 5+ years of experience in product marketing in a B2B SaaS environment.
  • Strong technical background and understanding, with experience working with technical teams.
  • Excellent organizational and project management skills, with the ability to manage multiple priorities.
  • Strong analytical and problem-solving skills, with the ability to interpret data and drive business decisions.
  • Experience working in a startup or scale-up environment, with a collaborative and fast-paced work style.

What We Offer

  • 2 Level Up days for professional development.
  • Summer hours (off every other Friday from June - September) and office closed during the holiday break in December.
  • $5000/year professional development allowance.
  • $1000/year wellness/home office allowance.