Digital Marketing Strategist

2 months ago

Kitchener, Ontario, Canada D2L Full time

About D2L

D2L is a leading cloud-based education technology company that is revolutionizing the way the world learns. With a mission to transform the way the world learns, D2L is dedicated to providing innovative solutions that enable personalized, student-centric learning experiences.

Job Summary

We are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our Marketing team, you will be responsible for developing and executing digital marketing campaigns that drive growth and engagement across multiple channels. Your expertise in search engine marketing, display advertising, and paid social media will be instrumental in helping us achieve our business objectives.

Key Responsibilities

  • Develop and implement digital marketing strategies that align with business objectives
  • Manage day-to-day search marketing activities across multiple search engines
  • Work closely with internal stakeholders and external agencies to develop and execute digital marketing campaigns
  • Analyze and report on campaign performance and ROI
  • Stay up-to-date with industry trends and best practices in digital marketing

Requirements

  • 2+ years of experience in digital marketing, preferably in the education technology industry
  • Strong understanding of search engine marketing, display advertising, and paid social media
  • Excellent project management and analytical skills
  • Ability to work independently and collaboratively as part of a team
  • Strong communication and interpersonal skills

What We Offer

  • A dynamic and innovative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • A comprehensive training program
  • A collaborative and supportive team environment

About Us

D2L is committed to creating a diverse and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds.

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