Senior Content Manager
4 days ago
Location: Hybrid - Toronto – 1/week (no set date, flexible)– some weeks where it is not needed – need candidate in the GTA
Contract Duration: June 3rd to Oct 31, 2024 – approx. 5 months
Possibility of extension & conversion to FTE
Number of Positions: 2
Schedule Hours: 9am-5pm Monday-Friday; standard 37.5 hrs/week
Reason: Additional Workload
Job Summary:This role contributes to the overall success of the Digital Commerce Team in Canada by supporting the maintenance and building of web properties with a focus on continuous improvement to support sales and best-in-class customer experiences.
- Champion a customer-focused culture by understanding customer journeys across digital channels and providing an optimal experience for our customers.
- Manage the delivery of various web initiatives, analyze their effectiveness, and continue optimizing and improving customer experience.
- Build strong relationships with stakeholders to influence the planning process. Lead the Digital Commerce channel strategy aimed to drive bigger success toward business goals.
- Identify key Digital Commerce opportunities and support the accelerated development of our channel performance.
- Deliver impact and value to the business through understanding and optimizing customer journeys and creating seamless paths to conversion.
- Analyze site data and user behavior to understand the customer and improve the customer experience through site optimization.
- Use competitive landscape knowledge or industry trends to develop innovative experiences that would support the business and brand and differentiate from other financial institutions.
- Partner with stakeholders to define and lead personalization opportunities to drive incremental value to the business.
- Build A/B tests and personalized experiences in partnership with digital analytics, marketing, UX, content writers, and audience managers.
- Monitor and maintain site health (quality assurance, accessibility, and SEO) across all pages in their portfolio.
- 10+ years of content management experience
- 3+ years' experience with UX design - ensuring website content has a consistent look and feel and is formatted to established standards (demonstrated in project work)
- 2+ years' experience with HTML and CSS
- Experience using Adobe Experience Manager is highly preferred
- Demonstrated understanding of the impact of content and can use SEO to analyze website traffic and user engagement metrics to drive optimizations
- Practical experience with Agile development methodologies
- Good communication skills – successful hires will need to be able to communicate with project stakeholders and managers across the organization.
- Able to juggle multiple tasks at once, changing focus and priority as needed
- Strong organizational skills
Not required but an undergraduate degree is preferred, ideally in Business, Marketing, Design, or Computer Science. Agile certification is an asset.
What We're Looking For:Ideal candidate is able to learn a new Program quickly; who has experience in a lot of different programs, will be onboard to onboard onto AEM quickly; is vocal and can speak to UX best practices; will be engaged with the team; takes initiative to manage their own work, requires minimal hand holding.
Selection Process:2 rounds – MS Teams Video Interviews. 1st - 1 hour - 1st 30 minutes with HM (culture fit, behavioral) – 2nd 30 minutes with a Digital Experience Manager for technical questions. 2nd - 30 minutes with Group Head. Hiring Manager's availability to interview: ASAP, HM away May 13th to 24th but other HM will be backup.
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