Performance Marketing Analytics Manager
2 days ago
The Senior Manager, Analytics, Performance Marketing is responsible for leading the day-to-day function of the Performance Marketing D&A squad in support of corporate objectives, while enabling progressive career development and an incredible employee experience for direct reports.
Main Responsibilities
- Partner and innovate with Digital, Marketing, Technology, and other business leaders to build and manage a performance marketing D&A strategy, roadmap and prioritized backlog.
- Define measurement strategies to quantify the performance of various Performance Marketing initiatives.
- Leverage descriptive, predictive and prescriptive methods to provide reliable insights that improve business performance and decision making.
- Visualize and communicate analyses to the business, including building scalable and insightful reports and dashboards, enabling reliable self-service analytics, and synthesizing and presenting findings at all levels of the department.
- Collaborate closely with stakeholders to translate data requirements into tactically and strategically sound data models and leverage various analytical methods to provide reliable insights.
- Interpret and analyse data using advanced statistical techniques and leveraging tools such as Google Analytics, SQL, Python/R, BigQuery/BigQuery ML, and Google Co-Lab (Notebooks).
Requirements
- Experience in Geo-Experimentation and Incrementality Testing: Strong background in designing and conducting geo-experiments to measure the impact of online advertising, including knowledge of matched market tests, holdout groups, and incrementality measurement techniques.
- Operational Efficiency and Continuous Growth: Commitment to operational efficiency and ability to identify and implement process and system improvements to drive team and business results.
- Data-Informed Decision Making: Ability to support and champion data-informed decisions within the eCommerce and Performance Marketing teams.
- Collaboration and Leadership: Ability to collaborate fluently with cross-functional partners and effectively lead a team of Data Analysts.
- Background in Paid Media, Performance Marketing, and eCommerce.
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