Performance Marketing Analytics Manager

2 weeks ago


Vancouver, British Columbia, Canada Aritzia Full time
Job Overview

The Senior Manager, Analytics, Performance Marketing is responsible for leading the day-to-day function of the Performance Marketing D&A squad in support of corporate objectives, while enabling progressive career development and an incredible employee experience for direct reports.

Main Responsibilities

  • Partner and innovate with Digital, Marketing, Technology, and other business leaders to build and manage a performance marketing D&A strategy, roadmap and prioritized backlog.
  • Define measurement strategies to quantify the performance of various Performance Marketing initiatives.
  • Leverage descriptive, predictive and prescriptive methods to provide reliable insights that improve business performance and decision making.
  • Visualize and communicate analyses to the business, including building scalable and insightful reports and dashboards, enabling reliable self-service analytics, and synthesizing and presenting findings at all levels of the department.
  • Collaborate closely with stakeholders to translate data requirements into tactically and strategically sound data models and leverage various analytical methods to provide reliable insights.
  • Interpret and analyse data using advanced statistical techniques and leveraging tools such as Google Analytics, SQL, Python/R, BigQuery/BigQuery ML, and Google Co-Lab (Notebooks).

Requirements

  • Experience in Geo-Experimentation and Incrementality Testing: Strong background in designing and conducting geo-experiments to measure the impact of online advertising, including knowledge of matched market tests, holdout groups, and incrementality measurement techniques.
  • Operational Efficiency and Continuous Growth: Commitment to operational efficiency and ability to identify and implement process and system improvements to drive team and business results.
  • Data-Informed Decision Making: Ability to support and champion data-informed decisions within the eCommerce and Performance Marketing teams.
  • Collaboration and Leadership: Ability to collaborate fluently with cross-functional partners and effectively lead a team of Data Analysts.
  • Background in Paid Media, Performance Marketing, and eCommerce.


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