Senior Mobile Performance Marketing Strategist

6 days ago


Vancouver, British Columbia, Canada Electronic Arts Full time
About the Role

We are seeking an experienced Senior Mobile Performance Marketing Strategist to lead our mobile marketing efforts and drive business growth.

Key Responsibilities
  • Analyze market, competitor, and audience trends to develop data-driven marketing strategies
  • Develop and execute Go-to-Market plans for new mobile games, including UA, ASO, and creative strategies
  • Collaborate with cross-functional teams to drive product awareness, acquisition, and retention
  • Manage and optimize global marketing budgets to achieve scalable product growth and ROAS
  • Partner with Analytics to translate performance results into actionable recommendations
Requirements
  • 10+ years of experience in mobile performance marketing, with a strong track record of success
  • Experience leading multi-million dollar global marketing budgets and end-to-end funnel measurement
  • Demonstrated ability to analyze data, move fast, and experiment constantly to improve metrics
  • Excellent verbal and written communication skills, with ability to influence others without direct authority
What We Offer
  • A competitive base salary ranging from $170,500 - $259,300 USD annually, depending on location
  • A comprehensive benefits package, including paid time off, medical/dental/vision insurance, life insurance, disability insurance, and 401(k)
  • Opportunities for bonus and equity, as well as professional growth and development


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