Strategic Marketing Lead

7 days ago

Vancouver, British Columbia, Canada HUB International Full time

HUB International is seeking a seasoned Field Marketing Manager to drive strategy, development, and execution of innovative campaigns that will generate leads, accelerate pipeline and ultimately support revenue growth in British Columbia.

The successful candidate will focus on developing relationships with regional sales leaders and represent the "whole of marketing" for assigned regions, leading the strategy and execution of a coordinated mix of marketing programs to create and accelerate pipeline, increase brand awareness, and lead generation.

This position reports to the Associate Director, Canada Field Marketing and has one direct report. This is a unique opportunity to join a passionate and energetic team in a rapidly growing marketing organization.

Key Responsibilities:

  • Develop, influence and execute field marketing plans with an effective mix of marketing programs in support of business priorities for assigned regions across digital, events, strategic alliances, demand generation campaigns, and brand awareness.
  • Serve as a strategic business partner to sales leadership and single point-of-contact for all things marketing. Communicate and educate the sales team regarding new and planned marketing activities including corporate, regional, and local programs to drive engagement.
  • Own and deeply understand assigned region(s) pipeline/revenue targets and be accountable for marketing's role in reaching those goals.
  • Drive operational excellence throughout the business, connecting the dots, and making key decisions to help teams execute against the marketing strategy. Plan while prioritizing the customer and region's needs.
  • Collaborate effectively with marketing centers of excellence (COEs).
  • Working with the events team, deploy a mix of targeted events to acquire new leads, create and accelerate pipeline and retain customers.
  • Working with digital marketing, develop regional paid media strategy to increase brand awareness and lead generation.
  • Working with the brand, content and public relations team to identify Subject Matter Experts from your assigned regions and topics relevant to Canada.
  • Forecast, measure, analyze and report on impact of field marketing programs focusing on the following success metrics: inquiry/response rate, conversion metrics, database growth/health and pipeline acceleration impact.
  • Monitor market for trends, benchmarks, opportunities, best practices, tools/platforms and actively recommend opportunities to leadership.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related area.
  • Minimum of 6+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs.
  • Experience in a B2B environment is an asset.
  • A demonstrable understanding of marketing best practices and a proven track record of driving results. Experience generating strong results through partnership and event strategies is an asset.
  • Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
  • Highly organized with the ability to juggle competing demands, priorities, and resources.
  • Thorough proofreading and copywriting skills.
  • Strong attention to detail and keen focus on quality.
  • Strong team leader with the ability to build high performing teams and work and influence cross functionally.

Compensation and Benefits:

The estimated annual salary for this position is $90,000 CAD (plus a 10% target bonus). HUB International offers comprehensive benefits and total compensation packages, including extended health benefits, disability insurance, RRSP matching, paid-time-off benefits, and eligible bonuses and commissions for some positions.

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