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Consumer Research Lead

2 months ago

Toronto, Ontario, Canada Molson Coors Beverage Company Full time
About the Role

We are seeking a highly skilled Shopper Insights Manager to join our team at Molson Coors Beverage Company. As a key member of our Americas Commercial Accelerator, you will play a critical role in driving business growth by providing actionable insights and recommendations to inform our shopper marketing strategies.

Key Responsibilities
  • Connect the Dots: Develop a deep understanding of shoppers by connecting the dots between various studies, including primary, secondary, tracking, consumer, trade, and multicultural research.
  • Strategy Development: Lead the development of strategies to understand key decision-making moments for shoppers by channel, informing the creation of meaningful solutions.
  • Shopper Inclusivity: Advocate for shopper inclusivity to ensure solutions are built with diverse shopper communities in mind.
  • Research Planning: Plan primary research and disseminate conclusions and solution development recommendations to drive broad understanding and clear action.
  • Partner Relationships: Identify and manage partner relationships, driving efficient quality of deliverables and greater depth of value-added knowledge.
  • Innovation: Continuously seek new and innovative ways to bring external thinking to our business practice, ensuring we build bold commerce ideas for our brands.
  • Project Alignment: Align projects to overall planning timelines and use influence management to anticipate customer needs and delight them with impactful outcomes.
Requirements
  • Experience: 3+ years of consumer research/shopper insights experience.
  • Education: Bachelor's degree required.
  • Curiosity: Curious and seeks to understand the why behind the why, key to getting to the insight.
  • Passion: Passion for understanding shopper marketing and the evolving commerce landscape.
  • Challenge: Loves a challenge, completes complex projects quickly and adeptly with understanding of business priorities.
  • Diplomacy: Diplomatic, professional, and exercises great judgment in developing and maintaining excellent relationships within the business.
  • Values: Exhibits Molson Coors values around putting people first, being bold and decisive, taking accountability, learning every day, and celebrating together.
About Us

Molson Coors Beverage Company is a leading brewer and beverage company with a rich history and a commitment to innovation. We offer a dynamic and inclusive work environment, with opportunities for growth and development. Our team is passionate about creating a better future for our consumers, customers, and communities.