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Executive Vice President Marketing

1 week ago

Laval, Quebec, Canada VaronCorp Full time

At Varon Corp, we are seeking an experienced Executive Vice President Marketing to lead our global marketing efforts. As a key member of the executive leadership team, the Chief Marketing Officer (CMO) will be responsible for developing and executing innovative marketing strategies aimed at enhancing brand awareness and driving customer acquisition.

About the Role :

We require a highly strategic and results-oriented professional with 7-10 years of experience in marketing & brand strategy, preferably in the beverage or CPG industry. The ideal candidate will have a proven track record in growing brands, expertise in digital & traditional marketing, and strong experience in social media & influencer marketing.

Responsibilities :

  • Develop and implement the overall marketing strategy, including brand positioning, messaging, and go-to-market plans.
  • Lead and mentor the marketing team, fostering a culture of innovation, collaboration, and high performance.
  • Oversee all marketing functions, including brand management, digital marketing, social media marketing, content marketing, public relations, advertising, and market research.
  • Manage the marketing budget and ensure effective allocation of resources.
  • Identify and analyze market trends, consumer insights, and competitive activities to inform marketing strategies.
  • Develop and execute successful product launches and marketing campaigns.
  • Collaborate with sales and product development teams to align marketing efforts with business objectives.
  • Build and maintain strong relationships with distributors and retailers.
  • Measure and analyze the effectiveness of marketing campaigns and make data-driven decisions to optimize performance.