CRM Marketing Specialist

4 days ago

Toronto, Ontario, Canada fishRecruit Inc. Full time
Job Description

We are seeking a highly skilled CRM Marketing Specialist to join our team at fishRecruit Inc. This is a key role in our organization, and the ideal candidate will have expertise in Salesforce Marketing Cloud and data insights.

Key Responsibilities:

  • Leverage your expertise in Salesforce Marketing Cloud to develop targeted customer communications that drive sales and achieve stakeholder objectives.
  • Provide expert guidance on CRM strategies through the Salesforce Marketing Cloud platform and oversee campaign optimization.
  • Utilize customer data and insights to champion personalization across the organization through customer lifecycle journeys, triggers, and dynamic email content.
  • Continuously optimize email content strategies by conducting thorough A/B testing and educating stakeholders on new processes.
  • Report on retention key performance metrics through collaboration with various business units to identify and optimize CRM opportunities.
  • Support management in defining customer segments and growing the current customer base through data-driven tactics and messaging.
  • Manage campaign planning documents and briefs, facilitating communication with stakeholders.

Requirements:

  • At least 2 years of hands-on experience in Salesforce Marketing Cloud, ideally with SFMC certification.
  • Strong proficiency in Journey Builder, AMPscript, Email Studio, and automation tools.
  • 2-5 years of marketing experience, with a focus on CRM, customer retention, or email marketing.
  • Experience with other complex CRM systems like HubSpot or Marketo is also considered valuable.
  • Ability to translate data into actionable insights that shape both creative and promotional strategy.
  • Experience with email coding (HTML, CSS), and familiarity with email testing tools like Litmus.
  • Experience with data analysis tools such as Google Analytics 4, Datorama, Tableau, or other relevant tools.
  • Exceptional project management skills with proven ability to work collaboratively with creative teams and data teams for successful campaign execution.

Salary:$85,000 - $110,000 per year, depending on experience and qualifications.

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