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Digital Marketing Director
1 week ago
Conair Consumer Products ULC is a leading beauty care and small kitchen appliances company with a strong presence in the Canadian market.
Job Description
The Digital Marketing Director - Culinary will play a pivotal role in leading marketing strategy, programs, and initiatives for Cuisinart brand product lines across various categories and channels. The primary objective will be to drive brand awareness, visibility, and growth within the Canadian market.
Key Responsibilities:
• Develop and execute comprehensive marketing strategies, digital campaigns, social media, and promotions aligned with corporate goals and objectives.
• Create engaging marketing materials (advertisements, product descriptions, videos) to support retailers, ensuring proper brand visibility and consistency in messaging.
• Prepare and implement go-to-market strategies for new product launches, assessing their impact on sales in the marketplace.
• Collaborate with internal stakeholders (sales, product marketing, supply chain) and external partners to ensure effective delivery of marketing plans and programs.
• Analyze the Canadian market, identifying trends, retail environment, competition, and economic factors that influence product gaps and growth opportunities.
• Foster a hybrid-working environment, promoting a healthy work-life balance among team members.
Required Skills and Qualifications
The ideal candidate should possess a degree in Business/Marketing or a related field, along with a minimum 7-10 years of experience in a marketing lead role, preferably in the consumer packaged goods industry. They should have an innovative mindset, strong understanding of consumer behavior, project planning skills, and proficiency in MS Office and creative tools.
Benefits
We offer an attractive compensation package, including extended health benefits, life insurance, and a defined contribution pension plan.