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Field Marketing and Event Team Lead

2 months ago

Vancouver, British Columbia, Canada Fresh Prep Full time

About Fresh Prep

Fresh Prep is a leading meal kit delivery service in Canada, committed to providing convenient and sustainable meal options to its customers. As a certified B Corporation, we prioritize customer satisfaction and employee well-being.

Job Summary

We are seeking a highly motivated and experienced Field Marketing and Event Team Lead to join our team. The successful candidate will be responsible for building corporate and community relationships to drive customer acquisitions and revenue. This role will involve organizing and executing in-person and virtual activations, such as community events, trade shows, and markets, to promote our brand and products.

Key Responsibilities

  • Proactively seek and organize new in-market events with teams of field ambassadors to drive sales and customer acquisition in areas we deliver to (Vancouver, Fraser Valley, and Vancouver Island)
  • Manage purchasing of event collateral, equipment, and booth space
  • Be the go-to person for events from set up to execution to teardown
  • Work with Business Development and Partnerships Manager to plan out the event calendar and collaborate on new and existing opportunities
  • Seek, hire, and train a team of brand ambassadors
  • Actively coach, lead, and manage the team for reliability and best-in-class execution
  • Manage the brand ambassador schedule and ensure all events are properly staffed
  • Assist with brand ambassador hourly monitoring and reporting, training materials, and payroll
  • Work with our Business Development and Partnerships Manager to form strategic partnerships with like-minded organizations for longstanding, mutual benefits
  • Create a systematic, process-driven approach to partner outreach and relationship management
  • Research, identify, and source partnerships to ensure continual opportunities for business growth by introducing Fresh Prep to their audiences
  • Use tools such as LinkedIn to seek new opportunities to promote Fresh Prep
  • Work cross-functionally to turn opportunities into sales and sign-ups to hit targets

Requirements

  • 1+ years' experience in event planning and sales. Brand Ambassador sales experience a bonus.
  • 1+ years managing growth projects involving internal and external stakeholders
  • 1+ years of B2B networking experience
  • Class 5 Driver's License Required with access to a vehicle
  • Ability to work irregular hours, including evenings and weekends, to achieve KPIs
  • Deep understanding of the business landscape and ability to leverage connections to open up new growth opportunities
  • Post-secondary degree or diploma in business, marketing, economics, or a related field
  • Excellent organizational, strategic, planning, and implementation skills
  • Ability to create realistic schedules and meet deadlines
  • Strong analytical and research skills
  • Excellent interpersonal, communication, and relationship management skills
  • Excellent attention to detail and a high degree of accuracy
  • High level of integrity, confidentiality, and accountability
  • Ability to respond appropriately in high-pressure situations with a calm and steady demeanor
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
  • Comfort with Google Suite (Sheets, Docs, Slides, Chat, etc.) and other office software

What We Offer

  • Contract till June 2025
  • An inclusive, fun workplace filled with fantastic colleagues. We're a certified B-Corporation and our team is passionate about making a positive difference (and also about food)
  • Comprehensive health benefits (including medical, dental, vision, and life insurance) after 90 days of successful employment
  • Food Perks