Field Marketing Specialist

2 months ago

Vancouver, British Columbia, Canada Fresh Prep Full time
Job Title: Field Marketing and Event Team Lead

At Fresh Prep, we're on a mission to make healthy eating convenient and sustainable for our communities. We're seeking a highly motivated and organized Field Marketing and Event Team Lead to join our team

About the Role:

The Field Marketing and Event Team Lead will be responsible for building corporate and community relationships to drive customer acquisitions and revenue. This role will work cross-functionally to turn opportunities into sales and sign-ups to meet or exceed business objectives.

Key Responsibilities:
  • Proactively seek and organize new in-market events with teams of field ambassadors to drive sales and customer acquisition in areas we deliver to (Vancouver, Fraser Valley, and Vancouver Island)
  • Manage purchasing of event collateral, equipment, and booth space
  • Be the go-to person for events from set up to execution to teardown
  • Work with Business Development and Partnerships Manager to plan out the 2024/2025 event calendar and collaborate on new and existing opportunities
  • Seek, hire, and train a team of brand ambassadors
  • Actively coach, lead, and manage the team for reliability and best-in-class execution
  • Manage the brand ambassador schedule and ensure all events are properly staffed
  • Assist with brand ambassador hourly monitoring and reporting, training materials, and payroll
  • Work with our Business Development and Partnerships Manager to form strategic partnerships with like-minded organizations for longstanding, mutual benefits
  • Create a systematic, process-driven approach to partner outreach and relationship management
  • Research, identify, and source partnerships to ensure continual opportunities for business growth by introducing Fresh Prep to their audiences
  • Use tools such as LinkedIn to seek new opportunities to promote Fresh Prep
  • Works cross-functionally to turn opportunities into sales and sign-ups to hit targets
Requirements:
  • 1+ years' experience in event planning and sales. Brand Ambassador sales experience a bonus.
  • 1+ years managing growth projects involving internal and external stakeholders
  • 1+ years of B2B networking experience
  • Class 5 Driver's License Required with access to a vehicle
  • Ability to work irregular hours including evenings and weekends to achieve KPIs
  • Deep understanding of the business landscape, and can leverage your connections to open up new growth opportunities
  • Post-secondary degree or diploma in business, marketing, economics, or a related field
  • Excellent organizational, strategic, planning, and implementation skills
  • Ability to create realistic schedules and meet deadlines
  • Strong analytical and research skills
  • Excellent interpersonal, communication, and relationship management skills
  • Excellent attention to detail and a high degree of accuracy
  • High level of integrity, confidentiality, and accountability
  • Ability to respond appropriately in high-pressure situations with a calm and steady demeanor
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
  • Comfort with Google Suite (Sheets, Docs, Slides, Chat, etc.) and other office software
What We Offer:
  • Contract till June 2025
  • An inclusive, fun workplace filled with fantastic colleagues. We're a certified B-Corporation and our team is passionate about making a positive difference (and also about food)
  • Comprehensive health benefits (including medical, dental, vision, and life-insurance) after 90 days of successful employment
  • Food Perks

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