Senior Marketing Strategist for North America
5 days ago
About the Role:
We are seeking a seasoned Marketing Manager to join our team in North America. This is a unique opportunity to leverage your marketing expertise and drive growth for Destination Canada.
Key Responsibilities:
- Develop and execute strategic marketing plans across multiple channels to promote Canada as a travel destination
- Lead a cross-functional team to manage and implement marketing tactics and campaigns
- Report on performance, provide recommendations, and implement adjustments to optimize results
- BUILD STRONG PARTNERSHIPS WITH TEAM CANADA PARTNERS TO ALIGN AND CO-INVEST IN DESTINATION CANADA'S PROGRAMS
- Contribute to the development of strategic marketing plans across one or more markets
- Lead the development of tactical plans to achieve market strategy objectives
Requirements:
To be successful in this role, you will have:
- A strong marketing background with 8-10 years of experience, including managing large-scaled integrated international cross-channel campaigns and developing strategic marketing plans
- Experience leading insights-driven marketing and performance management
- Experience driving innovation through marketing plans and activity
- A deep understanding of marketing and communications principles and practices
- In-depth knowledge from strategy to execution across a diverse range of marketing channels, including paid media, content marketing, media/public relations
What We Offer:
As a Marketing Manager at Destination Canada, you can expect a competitive salary range of $120,000 - $180,000 per year, depending on experience, plus benefits and opportunities for professional growth and development.
How to Apply:
If you are a motivated and experienced marketing professional looking to take your career to the next level, please submit your application with your resume and cover letter explaining how you meet the requirements for this role.
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