Strategic Influencer Marketing Director

2 weeks ago


Mississauga, Ontario, Canada dbrand Canada Full time
Role Overview

dbrand Canada is seeking a highly skilled Strategic Influencer Marketing Director to lead our influencer marketing efforts and drive business growth.

This role requires a strategic thinker with excellent project management skills, who can develop and execute effective influencer marketing campaigns that meet business objectives.

Key Responsibilities
  • Develop and implement dbrand's influencer marketing strategy from budget to results.
  • Plan and execute multi-million dollar influencer marketing campaigns aligned with overall business objectives.
  • Manage influencer sourcing, outreach, product seeding, and ongoing management to ensure consistent brand representation.
  • Evaluate and report on key performance indicators, including ROI analysis, to inform future campaign decisions.
  • Negotiate contracts and manage relationships with influencers, creative agencies, and internal stakeholders.
  • Mentor junior team members and provide guidance on best practices in influencer marketing.
Requirements
  • 4+ years of experience in digital marketing, with at least 2 years in influencer marketing, PR, or partnerships strategy.
  • Proven track record of planning and executing successful influencer marketing campaigns.
  • Excellent project management and leadership skills.
  • Familiarity with rapidly-changing trends in direct-to-consumer marketing.
What We Offer

We offer a competitive salary range of $70,000 - $90,000 per year, plus benefits including health, dental, vision, profit-sharing, and GRSP. Our office is located minutes west of Pearson Airport.



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