Marketing Director

2 weeks ago


Old Toronto, Canada Kindsight Full time
About Kindsight

Kindsight is a pioneering organization that has revolutionized the nonprofit world by introducing a Fundraising Intelligence platform. This innovative platform combines big data, AI, and automation to power modern fundraising.

Kindsight's unique approach empowers nonprofit, education, and healthcare organizations to drive efficiency, productivity, and impact through its comprehensive and innovative advancement and fundraising CRM, ascend.

Job Summary

We are seeking a highly strategic and exceptional communicator to join our team as a Director, Product Marketing. As a key member of our marketing team, you will be responsible for product positioning, core messaging, technical content development, competitive analysis, and field enablement materials. Your primary focus will be on defining go-to-market strategies for our platform and capitalizing on customer success with it.

You will work closely with other teams within the company, including Sales, Product, and Customer Success, to ensure seamless collaboration and effective execution of our marketing initiatives.

Main Responsibilities
  • Develop and maintain sales enablement materials and collateral that effectively communicate product capabilities and features to various customer segments.
  • Create and manage pricing and overall product packaging strategy to maximize revenue potential.
  • Develop compelling messaging and positioning that translates product capabilities into customer-focused benefits.
  • Analyze and monitor competitive intelligence to inform product development, sales, and marketing strategies.
  • Represent Kindsight at industry conferences, interact with thought leaders, and gain valuable insights to enhance our marketing strategies.
Requirements

To succeed in this role, you will need:

  • 5+ years of product marketing or related experience, including 1-2 years of people management experience.
  • Bachelor's degree or college diploma in Marketing, Business, or a related field.
  • Excellent communication and interpersonal skills, with the ability to influence and persuade through confident and credible delivery.
  • Experience working in a fast-paced environment, with a high level of organization and project management skills.
  • Strong understanding of B2B SaaS marketing principles and practices.
Benefits

This role offers a salary range of $120,000 - $150,000 per annum, depending on experience and qualifications. You will also have access to a range of benefits, including remote work options, professional development opportunities, and a dynamic work environment.



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