Senior Director of Brand and Integrated Marketing

1 month ago

Toronto, Ontario, Canada Lyft Full time
Job Title: Senior Director, Brand

At Lyft, we're on a mission to revolutionize transportation and improve people's lives. As a Senior Director of Brand, you'll play a critical role in shaping our brand strategy and vision, driving brand awareness, and fostering a culture of innovation and excellence.

Responsibilities:
  • Develop and execute a comprehensive brand strategy that aligns with Lyft's mission and long-term goals.
  • Lead a high-performing brand and integrated marketing team, fostering a culture of creativity, collaboration, and excellence.
  • Collaborate with senior cross-functional leaders to ensure cohesive and impactful campaigns.
  • Manage and cultivate relationships with external agencies and partners to deliver best-in-class creative and media strategies.
  • Monitor and analyze brand performance metrics, using insights to optimize strategies and tactics for maximum impact.
  • Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for brand differentiation and growth.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 15+ years of experience in brand management and integrated marketing, with a proven track record of building and growing iconic brands at a senior leadership level.
  • Deep expertise in customer insights and data analytics, with the ability to translate them into actionable strategies.
  • Strong executive leadership skills with experience managing and developing high-performing teams.
  • Excellent communication and storytelling skills, with the ability to inspire and influence senior stakeholders and cross-functional teams.
What We Offer:
  • Extended health and dental coverage options, along with life insurance and disability benefits
  • Mental health benefits
  • Family building benefits
  • Access to a Health Care Savings Account
  • 15 days paid time off, with an additional day for each year of service
  • 4 Floating Holidays each calendar year prorated based off of date of hire
  • 10 paid sick days per year regardless of province
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Lyft is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of all employees. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

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