Senior Director of Brand and Integrated Marketing

1 month ago

Toronto, Ontario, Canada Lyft Full time
Job Title: Senior Director, Brand

At Lyft, we're on a mission to revolutionize transportation and improve people's lives. As a Senior Director of Brand, you'll play a critical role in shaping our brand strategy and driving growth.

About the Role

We're seeking a seasoned marketing leader to join our team and help us build a world-class brand. As a Senior Director of Brand, you'll be responsible for developing and executing a comprehensive brand strategy that aligns with our mission and long-term goals.

Key Responsibilities
  • Lead brand strategy and vision, developing and executing a customer-centric brand strategy that drives growth and loyalty.
  • Build and mentor a high-performing brand and integrated marketing team, fostering a culture of excellence, creativity, and collaboration.
  • Act as a senior advisor and thought leader within the organization, providing strategic guidance on brand and marketing initiatives.
  • Ensure the brand vision is consistently communicated and reinforced across all channels and touchpoints.
  • Lead the evolution of the brand, ensuring it remains relevant, innovative, and resonates deeply with our target audience.
  • Develop and execute high-impact integrated marketing campaigns that drive brand awareness, consideration, and preference on a global scale.
  • Collaborate with senior cross-functional leaders to ensure cohesive and impactful campaigns.
  • Manage and cultivate relationships with external agencies and partners to deliver best-in-class creative and media strategies.
  • Monitor and analyze brand performance metrics, using insights to optimize strategies and tactics for maximum impact.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 15+ years of experience in brand management and integrated marketing, with a proven track record of building and growing iconic brands at a senior leadership level.
  • Deep expertise in customer insights and data analytics, with the ability to translate them into actionable strategies.
  • Strong executive leadership skills with experience managing and developing high-performing teams.
  • Excellent communication and storytelling skills, with the ability to inspire and influence senior stakeholders and cross-functional teams.
  • Creative and strategic thinker with a passion for innovation and a keen eye for detail.
What We Offer
  • Extended health and dental coverage options, along with life insurance and disability benefits.
  • Mental health benefits.
  • Family building benefits.
  • Access to a Health Care Savings Account.
  • 15 days paid time off, with an additional day for each year of service.
  • 4 Floating Holidays each calendar year prorated based off of date of hire.
  • 10 paid sick days per year regardless of province.
  • 18 weeks of paid parental leave.

Lyft is an equal opportunity employer and welcomes applications from diverse candidates. We're committed to creating a workplace that's inclusive and respectful of all employees. If you're passionate about building a world-class brand and driving growth, we'd love to hear from you.

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