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Regional Marketing Manager
2 months ago
Aramark is seeking a highly skilled Regional Marketing Manager to drive profitable growth across various service areas, including office coffee services, micro-markets, vending, breakroom, and retail experiences. This role will play a critical part in supporting Aramark's Canadian business strategies by developing field solutions and managing marketing objectives and activities.
Key Responsibilities- Develop and execute local promotional calendars to drive sales growth and client satisfaction.
- Manage the field execution of marketing programming in Office Coffee Services, Vending, and Micro-market accounts to ensure program merchandising is implemented at all client sites.
- Partner with Regional Leadership to support specific client needs that drive measurable results across the full amenity and retail space.
- Support large openings by ensuring all components are ready for implementation, proper pricing is communicated for any retail items, and training team members on how to keep spaces fresh and stocked.
- Lead pilot process from identifying opportunities, defining scope, implementation, and tracking.
- Support national account managers and business development managers with CBRs, events, and sales presentations, providing insights on new products, services, and programming.
- Train field teams on new planograms/products and services to ensure proper setup.
- Act as the expert on 365 Retail kiosk capabilities, including reporting, promotions, loyalty, implementation, and maintenance.
- Monitor the industry and seek insights into local pricing, products, and vendors, along with tactical outcomes and timelines for implementation.
- Activate brand standards and execute at all identified service points, resulting in consistency throughout the region.
- Bachelor's Degree required.
- A minimum of 3 - 5 years of professional experience in marketing or brand management.
- Experience within a DSD, CPG, or Field Service Organization preferred.
- Excellent verbal, presentation, written, and interpersonal communication skills.
- Bilingual (English/French) preferred.
- Strong Microsoft Office skills (PowerPoint, Excel).
- Ability to synthesize multiple inputs into a clear, concise, and valuable recommendation.
- Ability to work independently.
- Ability to travel up to 25%.
Aramark is a leading provider of food and facilities services to businesses, institutions, and communities. Our mission is to do great things for each other, our partners, our communities, and our planet. We strive to create a workplace where every employee can thrive and grow, and where we can make a positive impact on the world around us.
