Senior Manager, Marketing Science Expert

3 weeks ago

Toronto, Ontario, Canada Loblaw Companies Limited Full time
About the Role

We are seeking a highly skilled Senior Manager to join our Marketing Science team at Loblaw Companies Limited. As a key member of our team, you will be responsible for researching and developing scalable solutions that drive best-in-class retail media outcomes and effectively service marketers' business objectives.

Key Responsibilities
  • Develop and implement innovative measurement capabilities to drive business growth and improve campaign performance.
  • Lead a team of Marketing Science professionals in ideating, prototyping, evaluating, scoping, documenting, and communicating measurement capabilities.
  • Run research and develop insights that support internal strategic business decision making and establish ourselves as thought leaders in the market.
  • Design and promote exceptional measurement methodologies, including random control trials, geographic lift, multi-cell experiments, causal impact, synthetic controls, predictive analytics, and media mix optimization.
  • Advise external clients and educate internal partners on best practices and approaches to causal decision making.
Requirements
  • Bachelor's degree in engineering, computer science, math, or an equivalent.
  • 8+ years of experience in measurement science, media analytics, advertising insights, ad product management, or a similar field.
  • Expertise in experimental design, advanced measurement methodologies, media mix modeling, raw log-level analysis.
  • Solid understanding of software development lifecycle, agile, and product.
  • Experience in eCommerce, mobile, and web products preferred.
  • Clear communicator, love of collaborating, and ability to explain technical needs to a non-technical audience and vice-versa.
  • Consistently deliver value to stakeholders and measure results.
  • Strong quantitative reasoning, data-driven, and able to apply key metrics for decision-making.
About Us

Loblaw Companies Limited is a leading Canadian retailer committed to making a positive impact on the lives of Canadians. We believe in the importance of diversity, equity, and inclusion and are committed to creating a workplace that reflects the diversity of our customers and communities. We offer a range of benefits and opportunities for growth and development, and we are proud to be a leader in corporate social responsibility.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about marketing science and analytics, and are looking for a challenging and rewarding role, we encourage you to apply.

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