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Senior Manager, Marketing Science Expert

2 months ago

Toronto, Ontario, Canada Loblaw Companies Limited Full time
About the Role

We are seeking a highly skilled Senior Manager to join our Marketing Science team at Loblaw Companies Limited. As a key member of our team, you will be responsible for researching and developing scalable solutions that drive best-in-class retail media outcomes and effectively service marketers' business objectives.

Key Responsibilities
  • Develop and implement measurement capabilities that drive business growth and improve campaign performance.
  • Lead a team of Marketing Science professionals in ideating, prototyping, evaluating, scoping, documenting, and communicating measurement capabilities.
  • Run research and develop insights that support internal strategic business decision making and establish ourselves as thought leaders in the market.
  • Design and promote exceptional measurement methodologies, including random control trials, geographic lift, multi-cell experiments, causal impact, synthetic controls, predictive analytics, and media mix optimization.
  • Advise external clients and educate internal partners on best practices and approaches to causal decision making.
Requirements
  • Bachelor's degree in engineering, computer science, math, or an equivalent.
  • 8+ years of experience in measurement science, media analytics, advertising insights, ad product management, or a similar field.
  • Expertise in experimental design, advanced measurement methodologies, media mix modeling, raw log-level analysis.
  • Solid understanding of software development lifecycle, agile, and product.
  • Experience in eCommerce, mobile, and web products preferred.
  • Clear communicator, love of collaborating, and ability to explain technical needs to a non-technical audience and vice-versa.
  • Consistently deliver value to stakeholders and measure results.
  • Strong quantitative reasoning, data-driven, and able to apply key metrics for decision-making.
About Us

Loblaw Companies Limited is a Canadian retail company that operates a chain of supermarkets, pharmacies, and other retail stores. We are committed to providing our customers with a wide range of products and services that meet their needs and exceed their expectations. Our company values include authenticity, trust, and making connections, and we seek great people who share these values and are passionate about their work.

We are an equal opportunities employer and welcome applications from diverse candidates. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. We believe in compliance with laws and upholding the law is part of our Code of Conduct.