Senior Director, Planning and Strategy

3 weeks ago

Toronto, Ontario, Canada Klick Full time
About Klick Health

Klick Health is a dynamic ecosystem of innovative minds working to unlock the full potential of their people and clients in life sciences since 1997. As Klick continues to experience exponential growth year-over-year, so do the talented individuals who help make it happen. We're one of the country's Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. And that's a valuable asset. Are you ready to elevate your media strategy career to the next level? As a Senior Director, Media Strategy & Integration, you'll be at the forefront of our mission to revolutionize healthcare communication. You will lead the development and execution of integrated media strategies that resonate with both healthcare providers and patients, while also ensuring that our media initiatives are grounded in data-driven insights and innovative approaches. In this role, you'll be a key player, working closely with our media planning teams, research departments, and senior leadership to drive impactful media strategies across multiple channels. Your strategic vision will be crucial in defining go-to-market strategies and ensuring the successful delivery of our media solutions. Lead the development of media strategies for both healthcare providers (HCP) and patient segments, ensuring tailored and effective communication approaches.
Manage the media pitch process from start to finish, collaborating with internal teams to create compelling, client-focused narratives and strategies.
Oversee the execution of cross-channel media planning and optimization efforts, providing strategic guidance and ensuring alignment with client objectives.
Collaborate closely with media planning, research, and analytics teams to shape and refine media strategies that drive measurable results.
Mentor and develop junior members of the media team, enhancing their skills in strategy, storytelling, and business acumen.
Contribute to new business development efforts by leading strategic planning and participating in pitch presentations.
Provide thought leadership on media strategy, staying abreast of industry trends and integrating emerging media technologies into our approach.
8-12 years of experience in media strategy, with a proven track record of success in healthcare or pharmaceutical marketing.
~ Strong understanding of HCP and patient media strategies, including segmentation, targeting, and measurement.
~ Experience leading the media pitch process and developing compelling, data-driven narratives.
~ Expertise in cross-channel media planning, including digital, TV, social, and programmatic.
~ Familiarity with the latest digital media technologies and a passion for leveraging them to drive healthcare communication forward.
~ Ability to manage multiple priorities and projects in a fast-paced, dynamic environment.

We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.

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