Digital Media Strategist

3 weeks ago

Old Toronto, Canada IPG Mediabrand Full time

We are seeking a highly skilled Digital Media Strategist to lead our business unit and drive its successful development and growth. This individual will serve as a thought leader for the execution of world-class digital programs, ensuring alignment with our clients' objectives and revenue goals.

The ideal candidate will be a proven expert in paid digital media capabilities, with the ability to find best-in-class solutions for clients and stay up-to-date with emerging tools and technologies. They will oversee team development and client service, ensuring all needs are met and driving continuous improvement.

This role requires strong communication and collaboration skills, with the ability to work effectively with internal stakeholders and external partners, including Facebook, Instagram, Twitter, Amazon, Google, and 3rd party vendors. The successful candidate will provide strategic direction on presenting strategies and plans to clients, while remaining current with new developments in the digital landscape and educating teams and clients as needed.

Key Responsibilities:
  • Leverage expertise in paid digital media to develop and execute comprehensive marketing strategies that drive results
  • Collaborate with cross-functional teams to ensure seamless delivery of services and meet client expectations
  • Stay up-to-date with industry trends and emerging technologies, applying knowledge to improve processes and services
  • Develop and maintain strong relationships with clients, partners, and internal stakeholders
Requirements:
  • Post-graduate degree in Marketing, Communications, or related field (or equivalent experience)
  • Minimum 8 years of experience in paid digital media, with a proven track record of success
  • Strong understanding of digital channels, including social media, email, search, and mobile
  • Ability to manage multiple projects and priorities, with excellent time management and organizational skills
  • Excellent communication and interpersonal skills, with the ability to work effectively with diverse stakeholders
What We Offer:
  • A competitive salary range of $120,000 - $180,000 per year, based on experience
  • A flexible hybrid work model that balances remote work with in-office collaboration and training
  • A focus on personal development, with access to formal training opportunities, mental health resources, and inclusion education
  • A chance to be part of a global network of agencies, with opportunities for growth and advancement
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off

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