Strategic Planning Specialist

3 weeks ago


Montreal, Quebec, Canada Ogilvy Full time
Key Responsibilities:

As a Strategic Planning Specialist at Ogilvy Health, you will be responsible for leading strategic initiatives for clients/brands. Your primary support will be day-to-day requests on strategic needs. You will work closely with Account Services and Creative teams to raise the overall quality of our deliverables, communications, and creative output.

What You'll Do:
  • Identify and analyze information from various sources to understand consumer behavior and market trends.
  • Develop go-to-market plans for a diverse portfolio of brands across the Canadian market and guide agency teams during definition-brief-design and development phases.
  • Lead strategic workshops internally with clients and their cross-functional teams to frame and collaborate in developing brand strategies and tactical planning.
  • Drive customer engagement strategies as an expression of broader brand strategies, developing tactical campaigns across email, web, search, media, and social (as well as emergent technologies).
  • Partner with internal teams to distill insights and build comprehensive strategies that include customer journeys, mapping messaging, tactics, and campaign blueprints.
  • Review and audit established plans to help understand the gaps and opportunities in a multi-channel marketing system.
  • Support Senior Strategic Planner in providing internal consulting (agency + client) when crafting channel-specific recommendations (e.g., best practices, emerging trends).


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