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Regional Brand Development Specialist
2 months ago
About Knight Therapeutics
Knight Therapeutics is a pan-American specialty pharmaceutical company focused on acquiring, in-licensing, out-licensing, marketing, and commercializing innovative prescription pharmaceuticals in Canada and Latin America.
As a key member of the team, you will spearhead the development and execution of brand initiatives crucial for the long-term growth strategies of newly acquired or in-licensed specialty pharmaceutical products.
Key Responsibilities:
- Provide strategic direction for the brand under your responsibility within the company's key portfolio.
- Work closely with internal/external stakeholders in building and executing brand plans, and establishing sales forecasts.
- Develop promotional material and any value-added patient/physician programs in line with the strategy.
- Design and rollout insightful consultant meetings with therapeutic area experts.
- Provide sales team with necessary product training and technical expertise to ensure flawless field execution.
- Assess message uptake, promotional material suitability and product performance through pre-defined key performance indicators.
- Monitor field feedback and competitive intel, and recommend punctual action plans to meet business objectives.
- Liaise with other departments on issues and opportunities in order to maximize brand performance.
- Manage and liaise closely with 3rd party suppliers/agencies regarding product campaigns, including but not limited to: market research, conferences, and advertising.
- Attend national and/or international meetings and conferences.
- Conduct competitive analysis and market research to define/validate brand positioning and build/refine strategies.
- Ensure promotional resources and budget spending are in accordance with the marketing plan.
- Establish strong professional relationships with therapeutic area leaders through provincial, national and international activities.
- Act in accordance with PAAB code, ASC and Innovative Medicines Canada's (IMC) Code of Ethical Practices.
- Maintain a high level of scientific knowledge.
- Serve as primary point of reference for product-related inquiries, excluding A/E reporting.
Qualifications
- Demonstrated strategic thinking with proven track record in developing and executing brand strategies.
- Strong leadership abilities.
- Effective project management skills and a sense of urgency.
- Attention to detail, rigor, and a commitment to meeting deadlines.
- Highly motivated and results-driven.
- Strong decision-making capabilities.
- Proven problem-solving skills.
- Excellent communication skills (both written and oral) and proficient presentation abilities.
- Strong interpersonal and collaboration skills.
Requirements:
- Pharmaceutical brand management with product launch experience.
- Ideal: specialty pharmaceutical / life sciences sales experience.
Job Requirements:
- Fluent in English and French.
- Microsoft Office Suite proficiency (Outlook, Excel, Word, PowerPoint, Access).
- Variable travel, generally less than 30%.