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Program Manager
2 months ago
The Strategic Business Development Manager - Car Dealer is a key position within Groupe Touchette inc. that plays a crucial role in achieving program goals in the Car Dealer Channel. This individual will work closely with the National Sales team to oversee and coordinate various projects and strategic initiatives by managing and coordinating program components.
This is a cross-functional role that requires collaboration with Sales, Marketing, Merchandising, Finance, and Customer Service teams to facilitate new and ongoing national initiatives.
Key Responsibilities- Customer Identification and Analysis: Identify and analyze potential customers and business opportunities to drive revenue growth.
- Business Proposal Development: Design business proposals and personalized service offers according to targeted needs to enhance customer satisfaction.
- Strategic Partnership Development: Create long-term strategic partnerships with existing clients to foster loyalty and retention.
- Commercial Relationship Management: Manage commercial relationships with major accounts to maximize revenue potential.
- Business Strategy Development: Participate in the development of strategic decisions regarding the business direction of the company.
- Marketing Tool Development: Develop personalized marketing tools for each client to enhance brand awareness.
- Account Activity Monitoring: Follow up on the activities of major accounts to maximize their potential.
- Value-Added Services: Propose value-added services to existing clients to increase revenue streams.
- Contract Negotiation and Management: Negotiate, conclude, and draft service contracts with clients and suppliers.
- Corporate Presentations: Make corporate presentations on the services offered by the company to stakeholders.
- Marketing Strategy Development: Participate in the development of the marketing strategy for future periods.
- Agreement Implementation: Oversee the implementation of newly signed commercial agreements.
- Education: College or university training in business administration, marketing, economics, or any other related disciplines.
- Experience: Five (5) to seven (7) years of experience in a business development, representation, or marketing position.
- Industry Knowledge: Knowledge of the mechanics of product distribution and sales to corporate clients.
- Technical Skills: Knowledge of Customer Relationship Management (CRM) tools as well as word processing, spreadsheet, and presentation software.
- Soft Skills: Constantly oriented towards customer needs, autonomous, rigorous, and capable of taking initiatives, organized, able to carry out several mandates simultaneously, and meet deadlines, collaborative, working effectively across teams, functions, and departments with clear communication, able to stay focused on the task despite stress and tight deadlines, an excellent communicator, able to seize business and networking opportunities, attention to detail, and good analytical skills with knowledge of Microsoft Office, Power BI.
