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Digital Media Specialist

1 month ago

Laval, Quebec, Canada Laura Canada Full time

About Laura Canada

Laura Canada is a family-owned retailer with two iconic women's fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market, and sell our fashion collections across Canada.

Job Description

We are seeking a Digital Paid Media Lead to run our online paid search and social campaigns in a performance-driven environment. As a Digital Paid Media Lead, you will focus on the day-to-day operations of digital paid media to ensure success.

Key Responsibilities

  • Develop and execute all media campaigns, manage budgets, and analyze performance across all digital channels.
  • Plan, develop, execute, and track paid search, display, and paid social campaigns across all digital platforms to maximize investment.
  • Analyze campaign performance and provide recommendations on possible optimizations to improve media performance.
  • Manage media operations, including campaign setup, budget changes, optimization, assets, and reporting.
  • Lead A/B testing on creative and ad formats to optimize results and drive thinking around content creation.
  • Develop a cohesive acquisition strategy and align it to the brand and marketing calendars.
  • Work closely with the CRM, design, and content marketing teams to drive customer segmentation and personalization.
  • Leverage Google Analytics to develop a clear understanding of the impact of key paid channels and develop a multi-touch attribution model.
  • Work with and manage external vendors and partners.

Requirements

  • Minimum 3 years of hands-on experience with Google Ads, Facebook Ads, Bing, Criteo, Pinterest, and other digital media platforms.
  • Experience with analytical tools, including Google Analytics.
  • Strong organizational skills and ability to juggle multiple priorities.
  • Ability to quickly analyze data and act on it.
  • Retail experience is an asset.
  • Able to work independently and as a team player with strong communication skills and collaboration.
  • Ability to work in a fast-paced environment and adapt to change.
  • Data-driven with high attention to detail.

What We Offer

  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.
  • A chance to work with a leading retailer in the Canadian market.