Digital Media Specialist

1 month ago

Laval, Quebec, Canada Laura Canada Full time

About the Role

We are seeking a highly skilled Digital Paid Media Lead to join our team at Laura Canada. As a key member of our performance marketing team, you will be responsible for developing and executing all media campaigns, managing budgets, and analyzing performance across all digital channels.

Key Responsibilities

  • Plan, develop, execute, and track paid search, display, and paid social campaigns across all digital platforms to maximize investment.
  • Build Performance Media plans and identify online media buying opportunities, continually optimizing to evolve the strategy.
  • Analyze campaign performance and provide recommendations on possible optimizations to improve media performance and meet objectives/KPIs such as CPM, CTR, CPC, CPA, and ROAS.
  • Manage Media Operations, including campaign setup and budget changes, optimization, assets, and reporting (weekly and monthly reports).
  • Lead vigorous A/B testing on creative and ad formats to optimize results and drive thinking around content creation specific to each platform.
  • Develop a cohesive acquisition strategy and align it to the brand and marketing calendars.
  • Work closely with the CRM, design, and content marketing teams to drive customer segmentation and personalization.
  • Leverage Google Analytics to develop a clear and robust understanding of the impact of key paid channels and develop a multi-touch attribution model.
  • Work with and manage external vendors and partners.

Requirements

  • Minimum 3 years of hands-on experience with Google Ads, Facebook Ads, Bing, Criteo, Pinterest, and other digital media platforms.
  • Experience with analytical tools, including Google Analytics.
  • Strong organizational skills and ability to juggle multiple priorities.
  • Ability to quickly analyze data and act on it.
  • Retail experience is an asset.
  • Able to work independently, but also as a team player with strong communication skills and collaboration.
  • Ability to work in a fast-paced environment and to embrace change.
  • Data-driven with high attention to detail.

About Laura Canada

Laura Canada is a family-owned retailer housing two iconic women's fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market, and sell our fashion collections across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations, as well as laura.ca and melanielyne.com. We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.

Benefits

We are committed to helping you reach your full potential. At Laura Canada, training and professional development are a top priority. We invest in our employees by offering a wide range of training programs, from IT to language training. We prioritize helping you achieve your professional goals by helping you build your strengths and develop your talents through coaching. We are dedicated to keeping our employees engaged by offering internal advancement opportunities. We believe that a healthy work-life balance is the key to success, which is why your quality of life is our first priority. Recharge your batteries with paid vacation time and floater days. Enjoy our summer hours (half-day Fridays) and get to leave an hour early on Fridays the rest of the year. You even have the option of taking a leave of absence if you ever need to. We make your life simpler by offering free parking, discounted dry cleaning pick-up, and seasonal tire change services at our head office.

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