Ecommerce Digital Experience Manager
15 hours ago
The Ecommerce Digital Experience Manager will own and drive the product and category performance of Mejuri's digital channels, including our website and mobile app. This role will focus on creating exceptional digital experiences, optimizing the customer journey, and delivering results through strategic execution of site content and user journey.
About the Role
This leader will implement product and category strategies aligned with Mejuri's business objectives, driving performance by leveraging data insights to inform decisions on navigation, site content, product placement, and traffic routing.
- Key Responsibilities
• Own the end-to-end execution of site and app content, ensuring it aligns with brand guidelines, marketing campaigns, and seasonal initiatives. Collaborate with cross-functional teams to execute flawlessly on Shopify and Sanity CMS.
• Optimize navigation, taxonomy, sorting rules, filters, and search performance. Implement dynamic merchandising techniques, including product recommendations, to enhance the customer experience.
• Monitor and analyze key performance metrics (KPIs), such as conversion rates, revenue, and customer engagement. Use insights to refine customer journeys, landing pages (e.g., collection pages, gift guides, best sellers, and shop all), test strategies (e.g., different ways to merchandise products and content on a landing page, algorithmic vs manual ranking, and product features such as quick add), and identify growth opportunities.
• Lead digital activations for new product drops and campaigns, ensuring on-time and impactful execution that drives sales and brand engagement.
• Report on category performance on a weekly, monthly and quarterly basis, and help inform merchandising roadmaps based on key digital insights.
• Partner with internal teams and external agencies to execute SEO strategies and continuously improve onsite search performance, reducing no-results queries and enhancing relevancy.
• Collaborate with product management, UX and analytics teams to develop and execute testing plans. Use insights to drive personalized experiences that boost customer satisfaction and conversion.
• Stay current on Shopify & Sanity platform updates, leveraging new features and tools to innovate and streamline workflows. Act as an internal champion for Shopify & Sanity best practices.
Requirements
To be successful in this role, you will bring:
- Ecommerce Expertise: 5+ years in e-commerce merchandising or a similar role, preferably with a direct-to-consumer brand. Experience working on Shopify is highly valued.
- Analytical Mindset: Proficiency in analyzing data to uncover insights and drive decision-making. Familiarity with tools such as Looker and Mixpanel is a plus.
- Strategic Thinker: Ability to balance short-term execution with long-term planning to achieve business objectives.
- Detail-Oriented: Strong organizational skills with the ability to manage multiple priorities and deadlines.
- Collaborative Leader: Experience working cross-functionally with marketing, design, operations, and technology teams. Comfortable coaching and mentoring team members.
- Customer-Centric: A deep understanding of customer behavior and the ability to think from the shopper's perspective to create a seamless experience.
Compensation and Benefits
We offer a competitive salary of $120,000 per year, along with a comprehensive benefits package that includes health, dental, and vision insurance, 401(k) matching, and generous PTO. At Mejuri, we value work-life balance and support our employees' success whether they are at home or in the office.
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