Digital Commerce Growth Strategist

16 hours ago

London, Ontario, Canada Loblaw Digital Full time

About the Role

Loblaw Digital is seeking a highly skilled and experienced Digital Commerce Growth Strategist to join its team. As a key member of the E-Commerce business, you will be responsible for driving growth through sales planning, promotional planning, conducting various analyses, and leading a variety of growth initiatives.

About the Team

You will be reporting to the Director, Strategy and Planning – Shoppers Drug Mart E-Commerce. The team's mission is to be the best in convenience, making it easier to feel, look, and live better. From beauty products to personal care, health, baby, and electronics, we offer our customers the same convenience that they are used to in-store, digitally.

Your Responsibilities

  • Growing the SDM eCommerce business through various levers to achieve annual sales and margin targets; building plans and forecasts to achieve these targets (annual, monthly, daily).
  • Owning eCommerce promotional plan (via PC Optimum) and using promotions to drive sales while optimizing for return on promotional investment.
  • Leading various growth/strategic initiatives in close collaboration with teams such as Digital Merchandising, Marketing, Finance, Product, UX, and Technology to improve process efficiencies, drive incremental margin, improve the customer experience, and drive overall digitally influenced sales.
  • Developing a deep understanding of our on-site and in-app experience through site/web analytics and identifying opportunities to improve customer journeys, conversion rates, and building A/B testing plans to validate these hypotheses.
  • Leveraging data and analytics to drive customer, merchandising insights to support strategic and tactical decisions.
  • Managing two Senior Analysts and leveraging data to be an Analytics & Insights centre of excellence for the SDM eCommerce business.
  • Leading our 3rd party marketplace strategy, planning, execution, and working with our external partners to help grow our marketplace business.
  • Presenting insights, building relationships, and partnering with numerous teams across Loblaw Digital and Shoppers Drug Mart to continuously improve the SDM eCommerce business.

About You

  • 5+ years in management consulting, analytics, e-commerce, or a high growth technology company with strong business acumen.
  • 2+ years of experience managing and developing direct reports.
  • Critical Thinking Skills – able to structure ambiguous problems, form hypotheses, build plans to solve problems, and have a POV on the

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