Regional Brand Activator

3 weeks ago

Vancouver, British Columbia, Canada Southern Glazer's Wine & Spirits Full time
Regional Brand Activator

About the Role:

Southern Glazer's Wine & Spirits is seeking a highly motivated and experienced Regional Brand Activator to join our team. As a key member of our sales team, you will be responsible for maximizing the sale of supplier brands to the trade and consumer through effective regional execution.

Key Responsibilities:

  • Develop and maintain strong relationships with key players in the trade, including partners, sommeliers, managers, and bartenders.
  • Plan and execute marketing strategies to achieve branding objectives.
  • Audit, classify, and prioritize key accounts to develop and lead direct relationships with key on-premise players.
  • Implement and execute on-trade activities and sales against the brand plan, including OP partnerships.
  • Lead events and experiences with final clients, focusing on education and training.
  • Support and organize events and above-the-line activities.
  • Develop and deliver training programs for partners and key players in the on-trade, as well as support internal sales teams for high-value trainings.
  • Drive brand success through training, education, and experiences for Territory Managers, Sales Managers, and Key Account Managers.

Requirements:

  • Bachelor's degree or equivalent combination of education and experience.
  • Five years of industry-related sales experience within the distribution, hospitality, or supplier community.
  • Valid province driver's license and ability to obtain and maintain auto liability insurance.
  • Comprehensive understanding of wine and spirits, including regions, varietals, product/food pairing techniques, basic production, and service.
  • Ability to adapt and assist a variety of internal customer groups and varying personality types.
  • Strong negotiation skills and entrepreneurial spirit.
  • Ability to create and sell innovative ideas.
  • Goal-oriented, focused, and assertive individual who requires minimal supervision.

About Southern Glazer's Wine & Spirits:

Southern Glazer's Wine & Spirits is the largest distributor of beverage alcohol in North America, proud to be a multi-generational, family-owned company. We have a proud history of consistently delivering impeccable service in 44 states, plus the District of Columbia, Canada, and the Caribbean. Our careers focus on delivering a captivating and rewarding experience, challenging our colleagues every step of the way, and providing the tools for them to grow, succeed, and accomplish both their personal and professional goals.

Why Join Us:

At Southern Glazer's, you'll enjoy an environment where continuous learning and growth are supported, and experience a culture where you are respected and your voice is heard. If you're looking to fill your glass with opportunity, come join our family and be part of a team that values innovation, teamwork, and customer satisfaction.

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