Regional Brand Ambassador

2 months ago

Vancouver, British Columbia, Canada Southern Glazer's Wine & Spirits Full time
About the Role

We are seeking a highly motivated and experienced Regional Brand Activator to join our team at Southern Glazer's Wine & Spirits. As a key member of our sales team, you will be responsible for maximizing the sale of supplier brands to the trade and consumer through effective regional execution.

Key Responsibilities
  • Develop and maintain strong relationships with key players in the trade, including partners, sommeliers, managers, and bartenders.
  • Plan and execute marketing strategies to achieve branding objectives.
  • Audit and prioritize key accounts, developing and leading direct relationships with key on-premise players.
  • Implement and execute on-trade activities and sales against the brand plan, including OP partnerships.
  • Lead events and experiences with final clients, focusing on education and training.
  • Support and organize events and above-the-line activities.
  • Develop and deliver training programs for partners and key players in the on-trade, as well as supporting internal sales teams for high-value trainings.
Requirements
  • Bachelor's degree or equivalent combination of education and experience.
  • Five years of industry-related sales experience within the distribution, hospitality, or supplier community.
  • Valid province driver's license and ability to obtain and maintain auto liability insurance.
  • Comprehensive understanding of wine and spirits, including regions, varietals, product/food pairing techniques, basic production, and service.
  • Ability to adapt and assist a variety of internal customer groups and varying personality types.
  • Strong negotiation skills and entrepreneurial spirit.
  • Goal-oriented, focused, and assertive individual who requires minimal supervision.
About Southern Glazer's Wine & Spirits

Southern Glazer's Wine & Spirits is the largest distributor of beverage alcohol in North America, and we're proud to be a multi-generational, family-owned company. We have a proud history of consistently delivering impeccable service in 44 states, plus the District of Columbia, Canada, and the Caribbean. Our careers focus on delivering a captivating and rewarding experience, challenging our colleagues every step of the way, and providing the tools for them to grow, succeed, and accomplish both their personal and professional goals.

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