Digital Marketing Strategist
1 day ago
Are you passionate about driving growth in the home service industry?
We're looking for a Digital Marketing Strategist to join our Demand Generation team at Jobber.
About Jobber:
We exist to help small businesses succeed. Our platform enables home service professionals to quote, schedule, invoice, and collect payments from customers, providing an easy and professional experience.
We've been recognized as a Great Place to Work, Canada's Most Admired Corporate Cultures, and have made it onto the Globe and Mail's Top Growing Companies list.
The Team:
As part of the Marketing Department, the Demand Generation team works together to develop and optimize integrated campaigns that drive leads for our self-serve and sales-assisted funnels.
You'll work cross-functionally to generate awareness among home service businesses, convert and monetize existing demand, and keep Jobber top-of-mind.
The Role:
Reporting to the Head of Search, you'll manage various cross-functional marketing campaigns to drive Jobber's success through increased awareness and demand generation.
You'll partner with other marketing teams to use paid channels as a force multiplier, amplifying GTM initiatives, acquiring event registrants, and boosting influencer and ambassador communities.
Your Responsibilities:
- IDentify new campaigns, strategies, and channel opportunities to test with the goal of acquiring new customers for paid search (Google and Bing)
- Work collaboratively with the Demand Generation team on initiatives that help optimize paid campaigns
- Work closely with key stakeholders, including the Analytics team, to execute coordinated strategic campaigns in paid search
- Understand and drive analysis to prove the efficacy of media buying strategies for KPIs (LTV, MRR, CAC, ASP, etc.)
- Monitor, measure, and report on campaign performance, budgeting, and conduct ad hoc analysis to refine strategies
- Analyze and distill large amounts of data into reporting and data visualizations that clearly communicate business insights
- Communicate effectively and succinctly with internal and external partners to efficiently drive campaign performance
- IDentify and troubleshoot any data discrepancies (e.g., between ad platforms and internal BI tools) with data and analytics
- Support and manage communications with external partners and vendors
To be successful, you'll require:
- 5+ years of experience in paid search (Google and Bing)
- Knowledge of online advertising campaign setup, optimization, and account management
- Expertise with the Google and Bing platforms
- Experience with analytical tools (e.g., Google Analytics, Amplitude, Adobe Analytics)
- Experience with setting up pixels and conversion events
- Ability to initiate, develop, and maintain relationships with advertising partners
- Ability to project manage, multitask, and prioritize
- Be willing to take direction and be a team player, but also exhibit initiative when working independently
- Adapt quickly to continually optimize efforts based on data-driven metrics and ever-developing tech
- Aptitude to work outside of your comfort zone and get things done quickly
- Organized and detail-oriented with great attention to accuracy
- Proficient in Excel or Google Sheets, and PowerPoint, Keynote, or Google Slides to summarize and visualize concepts
- Ability to troubleshoot data issues
- Excellent written and oral communication skills, including strong writing and editing skills to technical and non-technical audiences
Estimated Salary: $80,000 - $110,000 per year.
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