Digital Marketing Strategist

12 hours ago

London, Ontario, Canada IFG International Financial Group Ltd Full time
Job Title:

Digital Marketing Strategist

About the Role:

We are seeking a skilled Digital Marketing Strategist to join our team at IFG International Financial Group Ltd. As a Delivery Manager, you will play a key role in leading and coaching a high-performing team to achieve our digital marketing goals.

Key Responsibilities:
  • Support Journey Managers: Assist in digital campaigns, publishing, user experiences, and digital sales activities to enhance customer engagement.
  • Error Investigation: Work with the Campaign Enablement team to investigate and resolve pre-production or post-production errors related to digital campaigns.
  • Regulatory Compliance: Monitor and ensure adherence to CASL, anti-spam, and privacy regulations to maintain compliance in all digital marketing activities.
  • Collaboration with Channel Partners: Identify and optimize opportunities for collaboration with channel partners, focusing on retargeting, deep-linking, and campaign enhancements for an omnichannel experience.
  • Data-Driven Recommendations: Partner with Analytics, Data Science, and Marketing Science teams to measure channel performance and provide optimization recommendations based on customer pain points and key learnings.
  • Culture Promotion: Promote a customer-centric approach to deepen client relationships and leverage broader Bank resources and knowledge.
Requirements:
  • Must Have Qualifications: 3+ years' experience with digital marketing platforms such as Responsys, Adobe Campaign, Salesforce Marketing Cloud, Adobe Experience Manager, and Adobe Journey Optimizer (1 or 2)
  • Leadership Experience: 3+ years' experience in leading and coaching a high-performing team
  • Email Migration Expertise: 2+ years of experience with an email platform migration
  • Analytics Knowledge: 1 year of experience with Adobe Analytics
  • Office Productivity Skills: 2+ years of experience working with Microsoft Office products (Excel, PowerPoint, Word, and Sharepoint)
Nice to Have Qualifications:
  • Linguistic Skills: French and/or Spanish language skills are preferred
What We Offer:

A competitive salary of $120,000 - $150,000 per annum, commensurate with experience, plus benefits and opportunities for career growth in a dynamic and supportive environment.

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