Sales and Marketing Professional

4 weeks ago

Kelowna, British Columbia, Canada PARC Retirement Living Full time

Unlock a Meaningful Career in Senior Living

At PARC Retirement Living, we're seeking a talented Sales and Marketing Professional to join our team. As a Senior Living Specialist, you'll be on the frontlines of communicating our values and offerings, developing and executing strategies to achieve and maintain full occupancy of our residences.

Key Responsibilities:

  • Develop sales strategies and tactics that maximize occupancy at all times.
  • Cultivate strong relationships with community partners and attend partner events.
  • Collaborate with the Corporate Marketing team to develop collateral materials, targeted advertising, direct response offers, targeted sponsorships and promotions that generate qualified traffic, leads and ultimately conversions.
  • Develop a strong outreach program with multiple touch-points and deep referral connections using one-one relationship building, community presentations, influencer and lead oriented events and in-person sales activities.
  • Use Customer Relationship Management (CRM/Sherpa) analysis tools to track and convert leads.
  • Actively promote PARC's cross-referral program to generate leads.
  • Ensure show suites and amenity spaces are tour-ready to PARC's high standards.

The Perks of PARC Hospitality

  • Meaningful work. How many hospitality jobs can say that? At PARC, you'll be making a positive difference in seniors' lives, each and every day.
  • Refreshments while you work. PARC's chef-prepared cuisine rivals the best in BC, and we offer subsidized daily meals and beverages to employees.
  • Flexible hours and location. We're open to scheduling when and where it works for you PARC has five great locations across the Lower Mainland.
  • A supportive, diverse team and training opportunities. We believe in giving our people opportunities to advance wherever we can.
  • High-value benefits. We offer Extended Health, Vision, Dental, Life, AD&D and Disability Insurance, plus an Employee Assistance Program (EAP), to help protect your health, family and way of life. Plus: birthdays off with pay, parental top-ups and much more

What We're Looking For

  • You're a persuasive and engaging sales professional with a high closing rate.
  • You have a marketing or sales-related degree, diploma or certificate, combined with at least one year of experience in senior living or a related industry.
  • You're a relationship builder and problem solver who can forge strong connections with seniors, service providers, employees, partners and more.
  • You understand and respect the needs of seniors, their families and other professional services engaged with our residents.

Requirements

  • Full vaccination as approved by Health Canada.
  • Criminal Record Check.
  • TB test within the first month of employment.

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