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Vice President, Brand Strategy and Development
1 month ago
Hamilton Health Sciences Foundation is seeking a highly skilled and experienced Vice President, Brand Strategy and Development to lead the development and implementation of a comprehensive brand strategy that aligns with the organization's mission and values.
Key Responsibilities:- Develop and implement a brand strategy that unifies the mission, values, and unique strengths of HHSF, in alignment with the brand of Hamilton Health Sciences and the individual identities of each affiliated hospital.
- Define and communicate the brand's overarching positioning, messaging, and value proposition to internal and external stakeholders, ensuring alignment with the organization's collective vision and goals.
- Develop strategies to harmonize and differentiate HHSF in the market, leveraging the strengths of the health system and each hospital to enhance the overall brand reputation and market presence.
- Collaborate with HHS's corporate Communications and Public Affairs team to oversee the development and rollout of a new brand identity, including a logo and a logo system, typography, color palette, imagery, and guidelines.
- Ensure consistency and coherence in HHSF brand expression across all touchpoints, including marketing materials, signage, websites, and social media.
- Champion a donor-centric approach to brand strategy, ensuring that the brand experience aligns with donor expectations and enhances their overall satisfaction and increase to fundraising revenue.
- Collaborate with HHSF departments to gather feedback and insights to inform brand strategy and initiatives.
- University degree or equivalent in a relevant field.
- 10 years of progressive leadership experience, preferably within the not-for-profit or health sector.
- Extensive marketing and communication experience, with in-depth knowledge of brand strategy development, positioning, and brand identity management.
- Proficiency in leveraging data analytics and insights to inform brand strategy, marketing, and communications initiatives, driving effective decision-making and optimizing outcomes.
- Proven project management skills, with a track record of delivering on-time and on-budget deliverables.
- Change management experience with implementing new brand strategy in a multifaceted, complex environment.
- Strong interpersonal skills and relationship-building capabilities within cross-functional structures, enabling effective engagement with a diverse range of stakeholders in support of shared objectives.
- Proficient in employing persuasive communication techniques to influence stakeholders, build consensus, and achieve desired results, leveraging both written and oral communication channels effectively.
- Skilled in resource management and prioritization, with the ability to effectively plan, coordinate, and allocate resources to drive departmental and program initiatives.
- A competitive benefit package and pension plan (HOOPP).
- A dynamic and inclusive work environment that values diversity, equity, and inclusion.
- The opportunity to work with a talented team of professionals who are passionate about making a difference in the lives of patients and families.
Hamilton Health Sciences Foundation is an equal opportunity employer and welcomes applications from diverse and equity-deserving groups. We are committed to creating a barrier-free recruitment process and work environment. Accommodation, if requested, will be provided throughout the recruitment process in accordance with the Canadian Charter of Rights and Freedom, Accessibility for Ontarians with Disabilities Act, and the Ontario Human Rights Code.
