Customer Relationship Management Specialist

3 weeks ago

Markham, Ontario, Canada Hyundai Full time

About the Role

This is a unique opportunity to join Hyundai Auto Canada as a Customer Relationship Management Specialist. In this role, you will be responsible for developing and executing lead management programs for Genesis Canada, providing lead acquisition support to distributors, and continuously improving lead management programs and platforms.

Key Responsibilities

  • Manage the Customer Relationship Management program (CRM) including Guest relationship communications, lead generation, and vendor management.
  • Collaborate with Canadian Genesis distributors and the Genesis Canada marketing team to develop and implement CRM strategies.
  • Optimize the Genesis Canada CRM database, acting as the point person for all Salesforce CRM initiatives.
  • Work with Salesforce to manage data quality, analysis, and provide actionable insights to enhance Guest loyalty, engagement, and lead generation efforts.
  • Manage Guest lifecycle communications in collaboration with the marketing department, Genesis Finance, and Genesis distributors.
  • Lead and manage CRM marketing campaigns end-to-end, including planning, briefing, targeting, testing, execution, reporting, and optimization.
  • Provide guidance, support, and recommendations to distributors for local marketing initiatives.
  • Lead all CRM efforts in support of national events, including Autoshows and sponsorship activations.
  • Leverage customer data insights and segmentation tools to identify target audience strategies and business rules based on the stage of customer purchase journey, segmentation, and behaviors.
  • Analyze performance and develop reports/dashboards that measure the effectiveness of CRM initiatives.
  • Lead the continuous improvement of Genesis CRM tools in collaboration with the Manager, Digital Platforms, and the wider Hyundai Auto Canada organization.
  • Collaborate with the wider Hyundai team on the implementation of CVA, eLMS, and Connex to optimize CRM efforts across brands.

About You

  • Completion of an undergraduate degree in marketing, business administration, data analytics, or a related field, or an equivalent combination of experience and education.
  • 7+ years of relevant experience in the same or similar function, with luxury automotive experience being desirable.
  • Salesforce/Marketing Cloud experience required.
  • Proficiency in direct marketing, customer loyalty programs, and lead management.
  • Technical platform development/implementation experience is an asset.
  • Fluency in French is an asset.
  • Strong analytical and strategic capabilities.
  • Creative and strategic thinker.
  • Excellent oral and written communication skills.
  • Excellent analytical and problem-solving skills.
  • Excellent presentation skills – ability to distil complex analysis and program recommendations into concise management information.
  • Strong organization skills.
  • Proficient in MS Excel, Word, and PowerPoint.

About Hyundai Canada

  • Award-winning work culture.
  • Health benefits start day one.
  • Car leasing program.
  • Flexible start times and hybrid working environment.
  • RRSP matching.
  • Maternity and parental leave top-up.
  • Career development and mentoring program.
  • Tuition reimbursement support.

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