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Marketing Vice President

1 month ago

Toronto, Ontario, Canada Intact Financial Corporation Full time

At Intact Financial Corporation, we're looking for a seasoned marketing leader to drive growth and innovation across our Canadian markets. As our Vice President of Marketing and Digital Strategy, you'll be responsible for developing and executing a comprehensive marketing strategy that enhances brand awareness, improves marketing efforts, and increases sales through digital and traditional marketing platforms.

About the Role

We're seeking a highly experienced marketing professional with a proven track record of success in building performance marketing strategies, driving ROI-based programs, and leading growth-oriented teams. You'll play a key role in growing our brand awareness in Canada and driving growth by leveraging digital channels.

Key Responsibilities

  • Define and own the belairdirect brand vision, collaborating with your team members, peers, and partners to set and execute the long-term vision and strategy for belairdirect brand.
  • Drive revenue marketing strategy in Canada, aligning all cross-functional activities to overarching marketing strategy to revenue growth.
  • Provide oversight across all customer acquisition channels, working effectively with the extended marketing team and cross-functional partners in Sales, Relationship Management, and COE teams.
  • Ensure strong understanding of the Canadian marketing landscape, defining marketing strategy, and overseeing execution of our campaigns to drive revenue growth.
  • Create world-class marketing programs that scale lead generation and brand awareness, owning the systems and reporting required to scale and correctly attribute partners' contributions and program ROI.

What You'll Bring

  • Extensive experience in senior leadership roles leading marketing & digital strategies while overseeing large teams.
  • Proven success in driving growth through marketing initiatives, with a focus on digital solutions.
  • Strong strategic thinking, business acumen, and excellent communication skills.
  • Demonstrated ability to lead and inspire teams, with a natural ability to collaborate cross-functionally with the teams to ensure alignment on business priorities.

What We Offer

As a member of our team, you'll be empowered to be and do your best every day. Here's what you can expect:

  • A financial rewards program that recognizes your success.
  • An industry-leading Employee Share Purchase Plan, with a 50% match on net shares purchased.
  • An extensive flex pension and benefits package, with access to virtual healthcare.
  • Flexible work arrangements.
  • Possibility to purchase up to 5 extra days off per year.
  • An annual wellness account that promotes an active and healthy lifestyle.
  • Access to tools and resources to support physical and mental health, embracing change, and connecting with colleagues.
  • A dynamic workplace learning ecosystem, complete with learning journeys, interactive online content, and inspiring programs.
  • Inclusive employee-led networks to educate, inspire, amplify voices, build relationships, and provide development opportunities.
  • Inspiring leaders and colleagues who will lift you up and help you grow.
  • A Community Impact program, because what you care about is a part of what makes you different.