Communications Director

3 weeks ago

Brant, Canada Tim Hortons Foundation Camps Full time

About the Role

We are seeking a highly skilled Communications Director to lead our communications efforts and develop strategies to highlight the organization's value to the Tim Hortons Brand and Restaurant Owner Community.

Key Responsibilities

  • Develop and implement communications strategies and initiatives to promote the organization's value and messaging.
  • Provide communications leadership for our largest and most-critical annual fundraiser – Camp Day – developing plans and materials for all communications channels.
  • Actively work with key corporate stakeholders at Tim Hortons in communications, marketing, regional marketing, field operations, digital and design to ensure the cohesive delivery of Tims Camps strategies and messaging.
  • Develop and implement brand awareness strategy for Tims Camps, including building, growing and maintaining online supporter base and traffic.
  • Develop and ensure the delivery of high-quality, on-brand communications to the general public and Tim Hortons guests.
  • Lead communications of integrated Tim Hortons restaurant owner engagement strategy – our largest and most critical donor group.
  • Supervise and develop junior members of the Communications team in developing and delivering compelling content and ensuring a high standard of internal and external communications assets.

Requirements

  • Bachelor's degree and 7-10 years' experience in communications, journalism, media or related field.
  • Superior written and oral communication skills with strong time management, project management and organizational skills across multiple priorities and projects.
  • Strong relationship builder with the ability to influence, identify and articulate common objectives.
  • Experience leading communications channels and representing an established Brand.
  • Proven ability to leverage data, business intelligence and available resources to bring credibility to proposed business solutions.
  • Ability to identify and align stakeholder needs and influence creative, innovative solutions.
  • Previous exposure to Tims Camps and/or Tim Hortons/RBI considered an asset.
  • Knowledge of the youth development and/or camping fields considered an asset.
  • Bilingual (French/English – oral and written) considered an asset.

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