Director of Brand and Community

5 days ago

Toronto, Ontario, Canada WNBA Toronto Team Full time
Director of Brand & Community

We are seeking a dynamic and experienced marketing leader to join our team as the Director of Brand & Community. This role is a unique opportunity to help define and build the WNBA Toronto brand and bring it to life across Canada.

Key Responsibilities:
  • Lead integrated marketing campaigns to build awareness for WNBA Toronto and drive growth, awareness, and loyalty.
  • Develop and maintain reports on performance, including awareness, engagement metrics, and other key indicators.
  • Act as the ongoing steward of the brand, working with internal team members and agency partners to ensure adoption of the overall brand strategy and guidelines.
  • Foster meaningful connections and elevate brand visibility by prioritizing community involvement across Canada, including partnerships and programming.
  • Partner with cross-functional teams to identify brand opportunities and ensure a consistent brand message across all consumer touch points.
  • Oversee the social media and content strategy, creating tailored strategies by channel.
  • Stay on top of industry trends, the competitive landscape, and emerging technologies to identify opportunities for brand differentiation and growth.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • 10+ years of brand marketing experience developing integrated marketing campaigns designed to drive brand awareness and preference.
  • Highly skilled in fostering, nurturing, and growing relationships with the community.
  • Experience managing brand partnerships and delivering on partnership asset creation and execution.
  • Experience leading a team and managing external agency partners.
  • Project management skills, including the ability to develop KPIs and maintain reports to track overall performance.
What We Offer:
  • Opportunity to make a significant impact on the growth of women's sports in Canada.
  • A dynamic and collaborative work environment.
  • A competitive salary and benefits package.

Apply now by emailing your resume and cover letter to [insert email address].

Toronto WB Inc. is an Equal Opportunity employer committed to diversity in the workplace.

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